Retail Sales and Customer Service Opportunity

Pick n Pay Retailers (Pty) Ltd is recruiting a Sales Associate for its Promenade store in the Western Cape. This is a permanent, full-time opportunity for an experienced retail sales professional who is passionate about delivering first-class customer service and achieving sales targets in a dynamic store environment.

The Sales Associate plays a vital role in driving in-store sales through direct customer engagement, strong product knowledge, and proactive selling techniques. The successful candidate will act as a liaison for customers looking to purchase products, ensuring they receive accurate information, professional advice, and a positive shopping experience.

This role requires flexibility, as transferability between stores may be expected.

Purpose of the Role

The primary purpose of the Sales Associate position is to provide timely, friendly, and knowledgeable customer service through face-to-face interaction.

The role focuses on maximising sales opportunities, understanding customer needs, and demonstrating product features to assist customers in making informed purchasing decisions.

A strong balance between sales performance and customer satisfaction is essential for success.

Minimum Requirements

Matric (Grade 12) is required.

A minimum of 2–3 years’ sales experience is required.

Preference will be given to applicants with experience in similar retail sales positions.

The incumbent may be required to perform additional duties as assigned from time to time.

Transferability between stores is required.

Sales Responsibilities

The Sales Associate must actively seek and engage customer prospects within the store to maximise sales potential.

Providing assistance and detailed product information to meet and exceed sales targets is a core responsibility.

The role requires achieving departmental sales targets on a monthly, bi-annual, and annual basis.

Identifying sales opportunities and preparing structured sales action plans and schedules to meet specific targets is essential.

Maintaining a strong drive to meet performance objectives is critical in this results-driven environment.

Customer Service Responsibilities

The Sales Associate must work closely with customers to determine their needs and recommend suitable products that align with their preferences.

Liaising with customers and providing feedback to management regarding customer needs, concerns, and product interests is required.

Collaboration with co-workers is essential to ensure seamless and consistent customer service delivery.

Identifying and resolving customer concerns promptly contributes to maximising satisfaction and strengthening brand loyalty.

A customer service orientation and strong relationship-building skills are required to succeed in this role.

Product Knowledge and Merchandising

Developing comprehensive product knowledge is essential to confidently demonstrate features and benefits to potential customers.

Remaining informed about new and current product offerings supports effective sales engagement.

The Sales Associate must ensure that product presentation areas are clean, organised, and visually appealing to attract customers.

A commitment to building the brand through professional representation and high service standards is required.

Administrative Responsibilities

The role includes preparing necessary paperwork to activate and maintain contract services.

Analysing sales reports and interpreting information to support the development of sales action plans is required.

Strong numerical reasoning and analytical skills assist in monitoring performance and identifying improvement opportunities.

Leading Self and Professional Conduct

The Sales Associate must demonstrate self-control and resilience, particularly when working under pressure.

Effective organisation and prioritisation of daily workloads are required to meet departmental goals.

The role requires clear and professional communication with peers and managers.

The successful candidate should actively pursue personal development, share knowledge with colleagues, and accept constructive feedback positively.

A high level of initiative, energy, persuasiveness, and influence is required to achieve strong sales results.

Key Competencies

Numerical reasoning

Drive and motivation

Stress handling and resilience

Relationship building

Persuasiveness and influence

Problem-solving ability

Customer service orientation

Teamwork and collaboration

Brand representation

Employment Details

Position: Sales Associate
Company: Pick n Pay Retailers (Pty) Ltd
Location: Promenade – Western Cape
Employment Type: Permanent
Job Type: Full Time
Equity Status: EE/AA
Closing Date: 10 March 2026

Apply for Sales Associate – Pick n Pay Promenade

Experienced retail sales professionals who meet the above requirements are encouraged to submit their applications before the closing date.

👉 Apply for Sales Associate – Western Cape

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