Hiring Now | Media Buyer (Remote – South Africa) | Work From Home | Full-Time Remote Position Available
A fast-growing US-based financial education company on a mission to help families break free from traditional financial systems and build lasting wealth is urgently hiring a Media Buyer for a fully remote, full-time role open to candidates across South Africa. If you have 3–5 years of experience running profitable paid ad campaigns and are ready to scale high-ROI funnels, own performance metrics, and grow with a fast-moving team, this is your opportunity to bring your media buying expertise to a purpose-driven company at the cutting edge of financial education marketing.
📊 Don’t miss this opportunity — vacancies are filling fast. Apply today.
Media Buyer Job Overview
| Detail | Information |
|---|---|
| Job Title | Media Buyer (Remote – South Africa) |
| Job ID | 45915744375 |
| Industry | Paid Advertising / Performance Marketing / Financial Education |
| Job Type | Full-Time, Remote |
| Location | Fully Remote — South Africa |
| Schedule | Full-time, with minimum 4 hours of daily overlap with CST (Central Standard Time) |
| Experience Required | 3–5 Years Running Profitable Paid Ad Campaigns |
| Primary Platform (First 90 Days) | Meta (Facebook / Instagram) |
| Expansion Platforms | TikTok and YouTube |
| Internet Required | Reliable, high-speed connection (essential) |
| Application Status | ✅ Open – Accepting Applications Now |
About the Role
The Media Buyer is a results-driven, data-obsessed performance marketing role within a fast-growing financial education company that has already helped thousands of families take control of their wealth. The core mission of this position is clear: drive ROI and repeat success. You will run and continuously evolve profitable paid ad funnels across multiple channels, managing and launching 50–60 ad creatives per month, tracking performance daily, and making data-informed decisions about what to scale, what to pause, and where to push spend harder.
In the first 90 days, the focus will be on Meta (Facebook and Instagram) — building a high-velocity creative testing pipeline, optimising two key funnels (the Call-Booking Funnel and the Virtual Paid Event Ticket Funnel), and establishing a reliable performance reporting rhythm. From there, the role expands to TikTok and YouTube. You will work closely with creative and design teams — sharing insights on top-performing ads, providing creative direction, and generating concepts that repeat proven success patterns.
This is not a passive campaign monitoring role. It demands daily optimisation, pixel and conversion tracking accuracy, full-funnel ownership, and the strategic instinct to know when to act decisively on performance data. Candidates who think like marketers first and platform experts second — and who leverage AI and algorithmic tools to stay ahead — will thrive here.
⚠️ Please note: Candidates must have a reliable, high-speed internet connection at all times. This role requires daily platform access, real-time data monitoring, and consistent team communication throughout working hours.
Key Responsibilities of a Media Buyer
High-Volume Campaign Execution & Creative Testing
- Manage and launch 50–60 ad creatives per month consistently across Meta and expanding platforms.
- Upload and test new ads several times per week to maintain a steady, high-velocity creative testing pipeline.
- Identify top-performing ads, share insights with the creative team, and generate similar high-performing concepts to repeat success.
- Track performance and adjust campaigns daily to maintain efficiency metrics and prevent spend waste.
Platform Management & Funnel Ownership
- Own and optimise two key funnels: the Call-Booking Funnel and the Virtual Paid Event Ticket Funnel.
- Focus on Meta (Facebook/Instagram) during the first 90 days, then expand to TikTok and YouTube.
- Manage campaign structure, audience targeting, budget allocation, and bid strategies across all active platforms.
- Continuously refine ad targeting to reach the right audience at the lowest cost and highest click-through rates.
Data, Tracking & Daily Reporting
- Closely monitor Cost Per Result, CPC, CTR, ROAS, and full-funnel metrics on a daily basis.
- Analyse data daily to decide which campaigns to scale or pause and share actionable insights with the team.
- Maintain a centralised shared tracker for ad performance metrics, updated daily without exception.
- Ensure accurate pixel setup and conversion tracking — including Meta Pixels, TikTok/Google Tags, and conversion APIs — to prevent attribution errors and maintain alignment between ads, landing pages, and CTAs.
Strategic Creative Direction & Copywriting
- Provide creative direction and conceptual guidance to the design and video teams based on performance data.
- Identify patterns in top-performing creatives and use those insights to brief new concepts that scale.
- Apply strategic copywriting skills — including video scripts, headlines, and ad copy — where applicable (strong advantage).
- Ensure all creative output is aligned with full-funnel strategy, audience targeting, and performance objectives.
AI, Technology & Platform Evolution
- Leverage AI and algorithmic tools to stay current with platform changes and evolve campaign performance over time.
- Develop a sharp instinct for when to turn campaigns off, when to increase spend, and how to interpret platform-level signals intelligently.
- Stay ahead of algorithm changes on Meta, TikTok, and YouTube to maintain competitive performance across all active channels.
- Contribute to team knowledge by sharing platform insights and best practices as they evolve.
Minimum Requirements – Media Buyer
Experience:
- 3–5 years of experience running profitable paid ad campaigns (essential)
- Proven experience managing campaigns on Meta (Facebook/Instagram) (essential)
- Experience with TikTok and/or YouTube advertising (advantageous)
Technical Skills:
- Ability to set up Meta Pixels, TikTok/Google Tags, and conversion APIs accurately
- Proficiency in performance tracking and attribution — CPC, CTR, ROAS, Cost Per Result, full-funnel metrics
- Experience maintaining shared performance trackers and reporting spreadsheets
- Tech-savvy and detail-oriented — able to identify and resolve tracking and attribution errors
Preferred Skills:
- Strategic copywriting — video scripts, ad headlines, ad copy (strong advantage)
- Experience managing call-booking or virtual event funnels (advantageous)
- Familiarity with AI and algorithmic ad tools (advantageous)
Communication & Mindset:
- Strong communicator for effective internal and external collaboration
- Marketer-first mindset — thinks strategically about audience, funnel, and ROI, not just platform mechanics
- Proactive, coachable, and solution-oriented approach to performance challenges
Equipment & Logistics:
- Reliable, high-speed internet — must be consistent throughout all working hours (essential)
- Availability for minimum 4 hours of daily overlap with CST (Central Standard Time)
Core Values We Look For in a Media Buyer
✅ ROI Obsession & Performance Accountability
Every dollar of ad spend is an investment with an expected return. We value media buyers who track every metric, question every underperformer, and are never satisfied with “good enough” when the data shows room to improve. Owning ROI means owning the numbers — daily, without excuses, and with a clear plan for what comes next.
✅ Data-Driven Decision Making
Gut feel has no place in a high-volume paid media operation. We value buyers who let the data lead — who analyse Cost Per Result, CTR, and ROAS with genuine rigour, draw accurate conclusions, and act on those conclusions with speed and precision. The ability to look at a dashboard and know exactly what to do next is a core competency, not a bonus.
✅ Creative Intelligence & Testing Discipline
Launching 50–60 creatives per month requires more than execution speed — it requires a systematic approach to testing, learning, and repeating success. We value buyers who can identify what makes a top-performing ad work, communicate those insights clearly to creative teams, and build a testing pipeline that compounds performance gains over time.
✅ Technical Precision & Tracking Accuracy
Pixel errors, attribution gaps, and broken conversion tracking silently destroy campaign performance. We value buyers who treat technical setup as a non-negotiable foundation — ensuring every pixel, tag, and conversion API is correctly implemented, regularly audited, and fully aligned with the funnel it supports.
✅ Proactive Collaboration & Coachability
Media buying does not happen in a silo. We value buyers who communicate performance insights clearly to creative and leadership teams, welcome coaching and feedback, and approach platform changes or underperforming campaigns as problems to solve rather than excuses to make. The best media buyers make everyone around them better.
Career Growth Opportunities in Performance Marketing & Paid Media
Starting as a Media Buyer at a fast-growing financial education company is a high-leverage entry point into a long-term international performance marketing career. For motivated individuals, progression is clear:
- Media Buyer → Senior Media Buyer / Paid Media Specialist
- Senior Media Buyer → Paid Media Manager / Head of Paid Acquisition
- Head of Paid Acquisition → Director of Performance Marketing
- Director of Performance Marketing → Chief Marketing Officer
Your career path is in your hands.
Frequently Asked Questions – Media Buyer Jobs
What platforms will I be managing and in what sequence? The first 90 days are focused exclusively on Meta (Facebook and Instagram) — building out the creative testing pipeline and optimising the two core funnels. After this foundation is established, the role expands to include TikTok and YouTube. Prior Meta experience is essential; TikTok and YouTube experience is advantageous.
How many ad creatives am I expected to manage per month? The expectation is 50–60 ad creatives per month, with new ads uploaded and tested several times per week. This is a high-volume execution role — candidates must be comfortable with a fast-moving, continuously iterating creative testing environment.
Is copywriting required for this role? Copywriting is listed as a strong plus rather than an essential requirement. Candidates with the ability to write video scripts, ad headlines, and ad copy will be at a significant advantage. The role does require creative direction — briefing and guiding the design and video teams based on performance insights — regardless of whether the candidate personally writes copy.
What are the working hours and time zone requirements? This is a full-time remote role with a requirement for at least 4 hours of daily overlap with CST (Central Standard Time). Candidates based in South Africa will need to plan their working day to accommodate this overlap. Training on systems and best practices will be provided during onboarding.
What tracking and technical setup experience is required? Candidates must be able to set up and manage Meta Pixels, TikTok/Google Tags, and conversion APIs accurately. Experience troubleshooting attribution errors and ensuring alignment between ads, landing pages, and CTAs is essential. Tracking accuracy is treated as a foundational — not optional — competency for this role.
Is training provided? Yes. Training is provided on the company’s systems and best practices to ensure a smooth onboarding process. However, candidates are expected to bring 3–5 years of existing paid media expertise to the role — onboarding training covers company-specific tools and processes, not foundational media buying skills.
How to Apply for This Media Buyer Job
Ready to scale high-ROI paid ad funnels for a fast-growing financial education company from the comfort of your South African home office? Applications are open now. Reference Job ID 45915744375 in all correspondence.
👉 Apply Now for This Media Buyer Role
⚠️ Candidates must have a reliable, high-speed internet connection and be available for a minimum of 4 hours of daily overlap with CST (Central Standard Time).
⚠️ This role requires the ability to manage 50–60 ad creatives per month and make daily campaign optimisation decisions. Candidates without proven paid media experience will not be considered.
Apply early — vacancies are filling fast.
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