Retail Technical Sales and Customer Service Role – Tools and Machinery Division

Adendorff Machinery Mart is recruiting a Counter Sales professional for its Alberton branch, Gauteng. This is a permanent retail sales opportunity within the Tools and Machinery sector for confident, customer-focused individuals who enjoy working with technical products, spares, and hardware equipment.

The successful candidate will support counter sales operations by assisting customers with product selection, driving sales growth, maintaining stock control, and delivering high-quality customer service. Preference will be given to candidates with exposure to automotive, engineering, tools, machinery, or hardware retail environments.

This role offers excellent career growth opportunities within a rapidly expanding retail machinery business that sources equipment globally to provide customers with high-quality products at competitive prices.

Purpose of the Role

The Counter Sales representative is responsible for generating sales revenue while maintaining high customer service standards. The role focuses on product knowledge, customer engagement, and operational branch support.

The position contributes directly to branch profitability by promoting products, maintaining stock availability awareness, and supporting store operational standards.

Key Responsibilities

The Counter Salesperson will maintain proper stock level control to ensure product availability for customers. Monitoring stock movement and reporting shortages or inventory issues is required.

Administrative and operational duties may be required to support branch management activities. The candidate must follow company retail procedures and maintain accurate sales records.

Sales generation is a key performance requirement. The candidate must actively promote tools, machinery, and spare parts products to achieve strategic growth targets.

Customer care must be delivered according to company service standards to maintain customer loyalty and brand reputation.

Staff supervisory experience will be advantageous as the role may involve assisting with operational coordination and team support activities.

The candidate must follow all branch operational procedures and company policies at all times.

Maximising sales performance through product promotion, customer engagement, and technical advice is required.

Maintaining a positive company image through professional customer service delivery is essential.

General housekeeping of the branch must be maintained to ensure a clean, organised, and professional retail environment.

Continuous product knowledge development is required to support customer technical enquiries and improve sales performance.

Minimum Requirements

Senior Certificate (Matric / Grade 12) is required.

Own vehicle is essential for commuting and operational flexibility.

Technical Skills and Competencies

Previous experience in automotive, engineering, tools, machinery, or hardware retail environments is highly advantageous.

Technical knowledge of DIY or hardware products will be considered a strong advantage.

Strong product knowledge development capability is required.

Basic retail sales systems and administrative experience is beneficial.

Computer literacy will be advantageous for retail reporting and POS systems.

Behavioural Competencies

The ideal candidate must be confident, reliable, and honest.

Strong teamwork capability is required to support branch operations.

Customer orientation is essential for maintaining high service standards.

Strong verbal communication skills are required for customer interaction and product sales discussions.

Results-driven mindset is required to achieve sales targets.

Professional conduct and positive attitude are essential workplace attributes.

Work Environment and Operational Focus

This role operates within a retail tools and machinery store environment in Alberton, Gauteng.

Working hours are typically:
Monday – Friday: 08:00 – 17:00
Saturday: 08:00 – 13:00

The role requires direct customer interaction, technical product advice, and active sales participation.

Adendorff Machinery Mart supports long-term staff development and training initiatives aligned with its vision of delivering global-quality equipment solutions and building long-term customer relationships.

Employment Details

Position: Counter Sales – Tools and Machinery
Company: Adendorff Machinery Mart
Industry: Retail / Tools and Machinery
Location: Alberton, Gauteng
Division: Loc 24 Alberton
Employment Type: Permanent
Minimum Experience Level: Associate
Posted Date: 23 February 2026
Closing Date: 31 March 2026

Applicants who do not receive feedback within two weeks of application should consider their application unsuccessful.

Apply for Counter Sales – Adendorff Alberton

Candidates with strong customer service and technical retail sales experience are encouraged to apply before the closing date.

👉 Apply for Counter Sales – Alberton

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