Hiring Now | Counter Sales – Tools & Machinery | Umbilo, Durban, KwaZulu-Natal | Permanent Position Available

Adendorff Machinery Mart, one of South Africa’s most respected and established retailers of tools, machinery, spares, and equipment, is seeking a skilled and customer-focused Counter Sales professional to join their energetic team at the Umbilo branch in Durban, KwaZulu-Natal. Adendorff sources products from across the globe to deliver the widest possible range at the most competitive prices, and this role positions you as a key driver of the in-store customer experience and sales performance. If you are passionate about tools, spares, and machinery, have a background in automotive, engineering, or hardware retail, and are ready to grow your career with a company that invests meaningfully in its people, this is the opportunity you have been waiting for. Don’t miss this opportunity — vacancies are filling fast. Apply today.

Job Overview

Field	Detail
Job Title	Counter Sales – Tools & Machinery
Division	Loc 21 Durban South
Department / Industry	Retail – Sales
Job Type	Permanent
Salary	Negotiable (with Benefits available)
Location	Umbilo, Durban, KwaZulu-Natal
Working Hours	Monday – Friday: 08:00–17:00 | Saturday: 08:00–13:00
Minimum Experience	Associate
Closing Date	11 July 2026
Application Status	Open – Accepting Applications Now

Please note: An own vehicle is an essential requirement for this position. Candidates who do not have access to their own reliable transport will not be considered.

About the Role

Adendorff Machinery Mart’s Umbilo branch in Durban is a fast-paced, high-volume retail environment serving trade, engineering, automotive, and DIY customers across KwaZulu-Natal. The Counter Sales professional in the Tools and Machinery department is a cornerstone of the branch’s commercial performance — responsible for driving sales generation, delivering exceptional customer care, maintaining accurate stock levels, and upholding Adendorff’s reputation for consistent, professional service at the counter.

This is not a purely transactional role. You will be expected to lead by example on the sales floor, demonstrate a thorough understanding of tools, machinery, and spares, and contribute actively to the supervisory and administrative functions of the branch. Preference will be given to candidates who bring prior exposure to the automotive, engineering, tools and machinery, or hardware sector, and who understand the specific needs and expectations of trade customers in this environment.

The ideal candidate is a confident, honest, and reliable individual who can operate effectively as both a team player and an independent contributor. Adendorff’s culture is built on long-term commitment — to its customers, to its vision, and to the development of its people — and this role offers a genuine opportunity to build a lasting, rewarding career within that framework.

Please note: An own vehicle is a non-negotiable requirement for this position and must be confirmed at application stage. The Company encourages all designated groups to apply in line with its commitment to Employment Equity.

Key Responsibilities

Counter Sales & Customer Service

• Serve customers at the counter with expert product guidance across tools, spares, machinery, and hardware.
• Deliver customer care in accordance with company standards, ensuring every interaction promotes a positive image of Adendorff Machinery Mart.
• Engage confidently with trade, engineering, automotive, and DIY customers, understanding their specific technical requirements and recommending appropriate solutions.
• Handle customer queries, complaints, and product enquiries professionally and efficiently, escalating where necessary.
• Promote upselling and cross-selling opportunities at the counter to maximise sales conversion.

Sales Generation & Business Growth

• Drive sales generation consistently in order to reach and exceed the branch’s strategic growth targets.
• Maximise and sustain sales performance through exemplary leadership and a proactive approach to customer engagement.
• Maintain awareness of promotional specials, new product arrivals, and competitive pricing to support informed customer recommendations.
• Identify opportunities to expand the customer base and strengthen existing trade relationships.

Stock Level Control & Inventory Management

• Maintain proper stock level control at the counter and across the branch, ensuring product availability and minimising out-of-stock situations.
• Monitor stock movement and replenishment needs, communicating promptly with the relevant team members to address gaps.
• Participate actively in perpetual and scheduled stock takes, contributing to accurate inventory records.
• Ensure stock is correctly stored, labelled, and presented in line with branch merchandising and housekeeping standards.

Administrative & Supervisory Duties

• Handle administrative and managerial duties as required by the branch, including processing sales transactions, generating quotes, and maintaining accurate records.
• Apply staff supervisory experience where relevant, supporting junior team members and contributing to a high-performance team culture.
• Follow all branch procedures and instructions consistently and without exception.
• Complete all required documentation and reporting accurately and within required timeframes.

Housekeeping, Compliance & Self-Development

• Maintain general housekeeping standards across the branch, ensuring the counter and surrounding areas are clean, organised, and presentable at all times.
• Adhere to all Health & Safety policies and report any hazards or incidents to management promptly.
• Actively pursue product knowledge and self-development, participating in Adendorff’s training and Organisational Development programmes to build expertise in tools and machinery.
• Perform any other work-related tasks as reasonably delegated by a superior.

Minimum Requirements

Educational Qualifications

• Senior Certificate (Matric / Grade 12) — minimum requirement

Experience

• Associate-level experience in a counter sales, trade sales, or retail sales environment
• Previous exposure to the automotive, engineering, tools and machinery, or hardware sector is strongly preferred
• Experience in retail branch procedures is an added benefit

Licences

• Own vehicle — essential and non-negotiable for this position

Technical Skills

• Competency in counter sales processes, including quoting, invoicing, and transaction processing
• Familiarity with retail or trade point-of-sale systems
• Basic computer literacy for administrative and stock management tasks

Knowledge Requirements

• Sound knowledge of or strong interest in tools, spares, machinery, and DIY hardware products
• Understanding of sales principles and trade customer engagement in a technical retail environment
• Awareness of stock control processes and inventory management best practices

Skills & Competencies

• Proven sales generation ability with a track record of meeting or exceeding targets
• Strong customer service and interpersonal skills, particularly with trade and engineering clients
• Staff supervisory experience and the ability to lead by example on the sales floor
• Sound administrative and organisational skills with high attention to detail

Personal Attributes

• Confident, reliable, and honest — the personal foundation Adendorff requires of all Counter Sales staff
• A collaborative team player who can also perform independently under pressure
• A genuine passion for tools, machinery, and the hardware retail environment
• A growth mindset and commitment to continuous self-development

Advantageous / Preferred

• Technical knowledge of DIY tools, power tools, spares, or machinery — described by Adendorff as an absolute added advantage
• Prior experience in an automotive parts, engineering supplies, or hardware trade counter environment

Please note: Adendorff Machinery Mart encourages all designated groups to apply. Appointments will be made in line with the company’s Employment Equity objectives and commitment to transformation.

Core Values

Sales Excellence

Adendorff Machinery Mart is a market leader because its Counter Sales professionals are genuinely passionate about selling the right solution to the right customer. In this role, sales excellence is not measured only in rand value — it is reflected in the quality of every customer interaction, the accuracy of every product recommendation, and the consistency with which you meet and exceed the branch’s strategic growth targets. Bringing energy, product knowledge, and commercial acumen to the counter every day is what defines a top performer at Adendorff.

Customer Centricity

Adendorff’s long-term success is built on lasting relationships with its customers, and Counter Sales professionals are the primary custodians of those relationships at branch level. Whether you are serving a seasoned engineer, a small-business owner, or a first-time DIY enthusiast, the standard of care you deliver must be identical — professional, knowledgeable, and genuinely focused on finding the best solution. Promoting a positive image of the company through high-quality customer service is not optional; it is the baseline expectation.

Integrity & Reliability

Trade customers return to Adendorff because they trust the people behind the counter. That trust is earned through honesty in product advice, reliability in stock promises, and consistency in the quality of service delivered — shift after shift, customer after customer. Adendorff expects its Counter Sales staff to be the kind of people that both customers and colleagues can depend on absolutely, and to uphold the ethical standards of the business without compromise.

Leadership & Initiative

This role carries a supervisory dimension that sets it apart from a standard shop assistant position. Adendorff is looking for someone who leads by example — who sets the tone for customer engagement on the sales floor, who takes ownership of stock levels and administrative accuracy, and who actively mentors and supports junior team members. If you bring energy and initiative to your work and inspire those around you to perform at their best, you will thrive in this environment.

Continuous Learning & Development

Adendorff Machinery Mart is explicit in its commitment to developing well-rounded staff across all aspects of the business. The tools, spares, and machinery landscape evolves constantly, and Counter Sales professionals who invest in their own product knowledge and self-development are the ones who deliver the most value to customers — and who progress furthest within the company. A genuine curiosity about how things work, and a drive to know the product range inside out, is what will make you exceptional in this role.

Career Growth Opportunities

Adendorff Machinery Mart promotes from within and offers motivated Counter Sales professionals a structured path to advance within the business. With a proven sales track record, strong product knowledge, and demonstrated leadership ability, you can progress through the following stages:

• Counter Sales → Senior Counter Sales / Product Specialist
• Senior Counter Sales / Product Specialist → Branch Supervisor / Team Leader
• Branch Supervisor / Team Leader → Assistant Branch Manager
• Assistant Branch Manager → Branch Manager

Your career path is in your hands.

Frequently Asked Questions

What salary can I expect in this Counter Sales role at Adendorff Umbilo? The salary is negotiable and includes benefits, with the final package to be discussed and agreed upon during the interview process. Adendorff benchmarks remuneration competitively within the tools, machinery, and hardware retail sector. Candidates with relevant technical knowledge, prior trade counter experience, or a background in automotive or engineering sales will typically be better positioned to negotiate. You are encouraged to discuss your expectations candidly during the selection process.

Why is an own vehicle listed as essential for this position? An own vehicle is a non-negotiable requirement for this role. Given the operational demands of the Umbilo branch and the nature of the Counter Sales function — which may involve branch-related responsibilities beyond standard trading hours or across multiple locations — reliable personal transport is essential. Candidates who cannot confirm access to their own vehicle should note that this requirement cannot be waived and that applications from candidates without transport will not be progressed.

Do I need technical knowledge of tools and machinery to apply? While technical knowledge of DIY tools, spares, power tools, or machinery is listed as an absolute added advantage, it is not a hard minimum requirement. What is most important at application stage is a genuine passion for this product environment and a demonstrable willingness to learn. Preference will, however, be given to candidates with prior exposure to the automotive, engineering, tools and machinery, or hardware sector, as this knowledge significantly reduces the onboarding curve and directly enhances your ability to serve trade customers confidently.

What are the working hours, and is Saturday work compulsory? Standard working hours for this permanent position are Monday to Friday from 08:00 to 17:00, and Saturday mornings from 08:00 to 13:00. Saturday work is a firm requirement of this role and forms part of the standard working week. Candidates must be available and willing to commit to this schedule consistently. Any additional availability required during peak periods or promotional events will be communicated by branch management in advance.

When does this vacancy close, and how will I know if my application was successful? The closing date for applications is 11 July 2026. Should you not receive feedback within two weeks of submitting your application, please consider your application unsuccessful. Adendorff receives a high volume of applications for sales roles, and only candidates who are shortlisted for interview will be contacted. Applying early — rather than close to the deadline — is strongly recommended, as the position may be filled ahead of the closing date if a suitable candidate is identified.

Does Adendorff support Employment Equity, and who is encouraged to apply? Yes. Adendorff Machinery Mart actively encourages all designated groups to apply for this position, in line with its commitment to Employment Equity and workforce transformation across all levels of the business. Appointments will be made with due consideration of the company’s equity objectives, and preference may be given to candidates whose appointment contributes to achieving these targets. All qualifying candidates who meet the minimum requirements are encouraged to apply.

How to Apply

To apply for the permanent Counter Sales – Tools & Machinery position at Adendorff Machinery Mart Umbilo, Durban, submit your CV through the Adendorff Machinery Mart website by clicking on the “Careers” link and completing the online application form. Ensure your application clearly references the position title and the Umbilo / Durban South branch location.

Closing date: 11 July 2026. Applications received after this date will not be considered.

An own vehicle is a non-negotiable requirement. Please confirm your vehicle status in your application.

Should you not receive feedback within two weeks of your application, please consider your application unsuccessful. Correspondence will be limited to shortlisted candidates only.

Adendorff Machinery Mart encourages all designated groups to apply. Appointments are made in line with the company’s Employment Equity objectives.

Apply early — this vacancy closes on 11 July 2026.

Explore More Jobs

👉 Counter Sales Jobs in KwaZulu-Natal 2026 – Apply Now 👉 Tools & Machinery Sales Jobs Durban 2026 – Hiring Now 👉 Trade Counter Sales Jobs South Africa 2026 – Browse Vacancies 👉 Adendorff Machinery Mart Vacancies 2026 – All Branches 👉 Hardware & Engineering Retail Jobs KwaZulu-Natal 2026 – Apply Today

Post last updated: 2026 | Keywords: counter sales jobs 2026, Adendorff vacancies Durban, tools and machinery sales jobs KwaZulu-Natal, trade counter sales jobs Durban 2026, hardware retail jobs Umbilo, engineering sales jobs Durban 2026, Adendorff Machinery Mart careers, permanent sales jobs KwaZulu-Natal, spares counter sales South Africa 2026, automotive tools retail jobs Durban, associate level sales jobs KZN, counter sales vacancies South Africa 2026