Hiring Now | Marketer – John Deere & Agricultural Equipment | Thabazimbi, Limpopo | Permanent Position Available

AFGRI Equipment, a division of the AFGRI Group and one of South Africa’s leading agricultural equipment companies, is seeking an experienced and driven Marketer to represent their brand in the Thabazimbi, Limpopo region. This is a permanent opportunity for a seasoned agricultural sales professional with proven John Deere equipment experience, who is ready to take full ownership of marketing and selling tractors, farming implements, and related machinery to the farming community. If you are a well-networked, Afrikaans-speaking field marketer with a genuine understanding of agriculture and a passion for closing deals, this role was built for you.

Don’t miss this opportunity — vacancies are filling fast. Apply today.

Job Overview

Detail	Information
Job Title	Marketer – Agricultural Equipment
Reference Number	AO-2368
Department / Industry	AFGRI Equipment – Agricultural Mechanisation Sales
Job Type	Permanent
Work Level	Skilled
Salary	Market Related
Location	Thabazimbi, Limpopo
Closing Date	05 June 2026
EE Position	Yes
Application Status	Open – Accepting Applications Now

The filling of this position will be aligned with AFGRI’s Employment Equity Policy. Preference will be given to suitably qualified candidates from designated groups.

Applicants are required to read AFGRI’s HR Processing Notice in compliance with the Protection of Personal Information Act, 4 of 2013 (POPIA), available at https://www.agh.co.za before applying.

About the Role

AFGRI Equipment is the authorised dealer for John Deere agricultural machinery across a significant portion of South Africa, serving the farming community with tractors, combines, harvesters, and a broad range of implements and attachments. The Thabazimbi area is an active agricultural region, and the Marketer plays a frontline role in developing and maintaining relationships with farmers, identifying their equipment needs, and guiding them through the full sales process from initial contact to successful conclusion.

In this field-based role, you will spend a significant portion of your time visiting farmers on their properties, conducting equipment demonstrations, attending agricultural shows and farmer days, and actively building a strong network within the local farming community. You will market and sell the full John Deere and AFGRI equipment range, manage stock and procurement activities relevant to your territory, and maintain accurate reporting and administrative records in line with AFGRI’s requirements.

The ideal candidate brings 3 years of sales and marketing experience specifically with John Deere equipment, a solid understanding of the agricultural sector, and the interpersonal skills to build trust with farmers operating in a demanding, high-value purchasing environment. Afrikaans speaking ability is essential for this role, given the language profile of the Thabazimbi farming community. A valid driver’s licence and a willingness to travel extensively across the territory are non-negotiable requirements.

Please note: 3 years of business, sales, and marketing experience with John Deere equipment is a minimum requirement for this role. Candidates without John Deere-specific experience are unlikely to be shortlisted. Afrikaans speaking ability is also essential.

Key Responsibilities

Marketing & Sales of Agricultural Equipment

• Represent AFGRI Equipment by actively marketing and selling the full range of John Deere tractors, combines, farming implements, and other agricultural equipment to farmers in the Thabazimbi region.
• Visit farmers on their properties to assess their operational needs and introduce the most relevant products and solutions for their specific farming context.
• Manage the entire sales process from initial prospecting and needs assessment through to product presentation, quotation, negotiation, and deal conclusion.
• Achieve and exceed individual sales targets for the territory, contributing to the branch’s overall revenue and market share objectives.
• Identify and pursue new business opportunities within the territory, continuously expanding the customer base through proactive prospecting and networking.

Equipment Demonstrations

• Plan and conduct professional demonstrations of tractors, combines, and other equipment to potential customers, showcasing the performance, features, and value of the AFGRI and John Deere product range.
• Prepare thoroughly for each demonstration, ensuring the relevant equipment is correctly configured, clean, and operationally ready before the customer engagement.
• Use demonstrations as an opportunity to address customer concerns, highlight competitive advantages, and build the customer’s confidence in the product and the brand.
• Follow up promptly after every demonstration to maintain momentum in the sales process and move prospects towards a purchasing decision.

Shows, Agricultural Days & Community Engagement

• Represent AFGRI Equipment at agricultural shows, farmer days, and industry events within the territory, actively engaging with farmers and prospects to build brand awareness and generate leads.
• Plan and coordinate AFGRI’s participation at local shows and events, ensuring the brand is professionally presented and the product range is attractively displayed.
• Build and maintain a strong presence and network within the Thabazimbi farming community, establishing AFGRI as the trusted equipment partner of choice in the region.
• Gather market intelligence at shows and events regarding competitor activity, customer sentiment, and emerging equipment needs.

Procurement & Stock Control

• Manage procurement and stock control activities relevant to the territory, ensuring the correct equipment and implements are available to meet customer demand.
• Monitor demo unit condition and availability, coordinating servicing and readiness in collaboration with the workshop and branch management.
• Liaise with the branch and AFGRI’s supply chain to ensure timely delivery of sold equipment to customers within agreed timeframes.
• Maintain accurate records of equipment in the field, demonstration units, and customer order status at all times.

Administration & Reporting

• Complete all required sales administration and reporting accurately and on time, including call reports, sales forecasts, order documentation, and CRM records.
• Provide regular and accurate sales performance reports to branch management, reflecting territory activity, pipeline status, and results against targets.
• Ensure all customer records, transaction documentation, and correspondence are maintained in accordance with AFGRI’s administrative procedures.
• Adhere to all AFGRI policies and procedures governing sales, procurement, stock, and customer engagement activities.

Minimum Requirements

Educational Qualifications

• Grade 12 / Matric — minimum requirement.
• A relevant tertiary qualification in Business Administration, Sales, or Marketing will be advantageous.

Experience

• Minimum 3 years’ business, sales, and marketing experience with John Deere equipment — essential; candidates without John Deere-specific experience are unlikely to be shortlisted.
• Solid experience in the marketing of agricultural equipment will be a strong advantage.
• Demonstrated strong client service exposure in a field sales or relationship management environment.

Licences

• Valid driver’s licence — essential; this is a field-based role requiring regular and extensive travel across the territory.

Technical Skills

• Technical knowledge of AFGRI equipment, including the ability to conduct credible demonstrations and answer customer technical questions.
• Sound understanding of agriculture — including farming operations, seasonal cycles, and the equipment requirements of different farming enterprises.
• Ability to conclude good business transactions, including negotiation, quotation, and deal closure.
• Good verbal communication skills, including the ability to explain complex technical and commercial information clearly.

Knowledge Requirements

• Strong knowledge of the John Deere product range, including tractors, combines, implements, and attachments.
• Understanding of the agricultural sector in the Limpopo region, including the farming activities and equipment needs common to the Thabazimbi area.
• Awareness of competitor products and market dynamics in the agricultural equipment space.
• Basic understanding of procurement and stock control as they apply to an equipment sales territory.

Skills & Competencies

• Negotiating skills — confident and effective in commercial negotiations with farmers and decision-makers.
• Networking skills — actively builds and maintains a broad network within the farming community.
• Listening skills — genuinely listens to understand customer needs before presenting solutions.
• Excellent interpersonal skills — builds trust and lasting relationships with farmers across a diverse agricultural community.
• Customer orientation — puts the customer’s needs at the centre of every sales interaction.

Personal Attributes

• Afrikaans speaking — essential for effective communication with the Thabazimbi farming community.
• Willingness to travel extensively across the territory — this is a non-negotiable requirement for a field marketing role of this nature.
• Ability to work under extreme environmental conditions, including outdoor farm environments in varying weather and terrain.
• Self-motivated and results-driven — manages own territory and time effectively without requiring constant oversight.
• Resilient and adaptable — maintains performance and professionalism in a demanding, target-driven field sales environment.

This is a designated EE position. AFGRI actively encourages applications from suitably qualified candidates from previously disadvantaged groups in accordance with its Employment Equity Policy.

Core Values

Agricultural Passion & Credibility

AFGRI’s farmers expect to be served by someone who understands their world. The Marketer based in Thabazimbi must bring genuine knowledge of and respect for the agricultural sector — understanding the pressures farmers face, the seasonal rhythms that drive their purchasing decisions, and the critical role that reliable, high-performance equipment plays in their livelihoods. Credibility in the field is earned through knowledge and respect, not just sales technique.

Relationship-Driven Sales

In agricultural equipment sales, the relationship comes before the transaction. Farmers buy from people they trust, and trust is built over time through consistent, honest, and knowledgeable engagement. The Marketer at AFGRI Thabazimbi is expected to invest in long-term customer relationships — being present, being helpful, and being the first call a farmer makes when they need equipment advice or support.

Commercial Excellence

Relationships without results are not sustainable. AFGRI expects its Marketers to be commercially sharp — understanding margins, managing a healthy pipeline, negotiating effectively, and consistently converting prospects into customers. The ability to close deals is as important as the ability to open conversations, and the best AFGRI Marketers do both with equal confidence.

Integrity in Every Transaction

Agricultural equipment transactions involve significant financial commitments from farmers. AFGRI’s reputation — and the Marketer’s personal credibility — depends on honest, transparent conduct in every deal. This means accurately representing product capabilities, managing customer expectations honestly, and never overpromising on delivery or performance. Integrity is not just a company value here; it is a commercial necessity.

Continuous Learning & Market Awareness

The agricultural equipment market evolves constantly — new John Deere models, changing farming practices, shifting economic conditions, and evolving competitor offerings all require the Marketer to stay informed and adaptable. AFGRI supports its people in building deep product and market knowledge, and expects its Marketers to take personal ownership of their ongoing professional development.

Career Growth Opportunities

AFGRI Group offers meaningful career progression for high-performing equipment marketers within its national network:

• Marketer → Senior Marketer / Key Account Manager
• Senior Marketer → Sales Supervisor / Territory Manager
• Territory Manager → Branch Manager / Regional Sales Manager
• Regional Sales Manager → National Sales Manager / Equipment Division Director

Your career path is in your hands.

Frequently Asked Questions

Is John Deere experience specifically required, or will other agricultural equipment experience be considered? The minimum requirement explicitly states 3 years of business, sales, and marketing experience with John Deere equipment. This is a John Deere dealership role, and product-specific knowledge is critical to success in the position. Candidates without John Deere experience are unlikely to be shortlisted, though solid broader agricultural equipment marketing experience may be considered as a supplementary advantage.

Is Afrikaans speaking ability a strict requirement or merely an advantage? Afrikaans speaking is listed as an essential requirement for this role, not merely an advantage. The Thabazimbi farming community is predominantly Afrikaans-speaking, and effective communication in Afrikaans is critical to building the customer relationships that drive success in this field marketing position.

How much travel does this role involve? This is a field-based sales role and requires extensive travel across the Thabazimbi territory to visit farmers, conduct demonstrations, and attend shows and agricultural days. A willingness to travel regularly — including to farms in remote areas and under varying environmental conditions — is a non-negotiable requirement of the position. A valid driver’s licence is essential.

What is the salary for this Marketer position? The salary is market related and will be discussed with shortlisted candidates during the interview process. AFGRI offers competitive remuneration packages for sales professionals in the mechanisation sector, which typically include a basic salary and performance-linked incentives.

Is this an Employment Equity position? Yes. This is a designated EE position and the appointment will be made in alignment with AFGRI’s Employment Equity Policy. Suitably qualified candidates from previously disadvantaged groups are strongly encouraged to apply.

When does this vacancy close, and how will I know if I have been shortlisted? The closing date is 05 June 2026. Correspondence will be limited to shortlisted candidates only. Applicants who have not received any feedback within 30 days of the closing date may consider their applications unsuccessful.

How to Apply

Ready to represent AFGRI Equipment and John Deere in the Thabazimbi farming community? Applications are open now. Quote reference number AO-2368 in all correspondence.

👉 Apply Online via the AFGRI Group Careers Portal

Please read AFGRI’s HR Processing Notice at https://www.agh.co.za before submitting your application, in compliance with POPIA requirements.

Only shortlisted candidates will be contacted. Applicants who have not received feedback within 30 days of the closing date (05 June 2026) may consider their applications unsuccessful.

This position will be filled in accordance with AFGRI’s Employment Equity Policy.

Apply early — this vacancy closes on 05 June 2026.

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