Hiring Now | SDR / Appointment Setter (Payroll & PEO Industry) | Work From Home – South Africa | Full-Time Remote Position Available
A fast-growing US-based outbound appointment-setting and lead generation company focused exclusively on the payroll, PEO, ASO, and HR services industry is urgently hiring an SDR / Appointment Setter for a fully remote, full-time role. If you are a confident, high-volume cold caller with a professional phone presence and a resilient, coachable attitude, this is your opportunity to earn in US Dollars from home while representing established US payroll and HR providers in a consultative, non-hard-closing sales environment. South African candidates are strongly preferred.
📞 Don’t miss this opportunity — vacancies are filling fast. Apply today.
SDR / Appointment Setter Job Overview
| Detail | Information |
|---|---|
| Job Title | SDR / Appointment Setter (Payroll & PEO Industry) |
| Job ID | 19746 |
| Industry | Outbound Sales / Lead Generation / Payroll & HR Services |
| Job Type | Full-Time, Remote |
| Base Salary | USD per month — depending on experience and region |
| Variable Compensation | Performance bonuses and variable compensation expected |
| Work Setup | Fully Remote — South Africa (US Hours Preferred) |
| Call Volume | 100+ outbound calls per day |
| Equipment Required | Reliable internet and quiet work environment (contractor-supplied) |
| Application Status | ✅ Open – Accepting Applications Now |
About the Role
The SDR / Appointment Setter is a high-volume outbound sales role with a niche lead generation company that operates exclusively in the US payroll, PEO (Professional Employer Organisation), ASO (Administrative Services Organisation), and HR services space. Unlike traditional hard-closing sales roles, this position uses a consultative third-party positioning — guiding business decision-makers through conversations about benchmarking their current payroll and HR setup against what is available in today’s market, identifying interest, qualifying opportunities, and scheduling meetings for partner providers.
The company works on a state-exclusive model — partnering with one established regional payroll or PEO provider per US state — and uses proprietary AI benchmarking technology to add genuine value to every prospect conversation. Your role is not to hard-sell; it is to start intelligent, consultative conversations, qualify decision-makers, and book meetings.
You will make 100+ outbound calls per day to business owners and decision-makers across the United States, following proven scripts and structured SOPs while sounding natural and conversational. The ideal candidate is confident on the phone, highly organised, resilient under rejection, and energised by the challenge of high-volume outbound prospecting.
⚠️ Please note: This role requires a reliable internet connection and a quiet work environment throughout all working hours. Candidates must be able to sustain 100+ outbound calls daily and work US business hours.
Key Responsibilities of an SDR / Appointment Setter
Outbound Prospecting & Cold Calling
- Make 100+ outbound calls daily to business decision-makers across the United States.
- Follow structured outbound scripts and appointment-setting workflows while maintaining a natural, conversational tone.
- Conduct consultative conversations around payroll and HR benchmarking with business owners and decision-makers.
- Qualify leads and identify businesses open to evaluating their current payroll or HR provider.
- Schedule qualified meetings for payroll, PEO, and ASO partner providers across the US.
CRM & Pipeline Management
- Accurately track call activity, notes, and appointment outcomes in CRM systems after every interaction.
- Maintain organised records of all outreach and prospect engagement throughout the pipeline.
- Follow established outreach cadences and SOPs consistently and without deviation.
- Ensure all CRM data is current, accurate, and actionable for the wider team at all times.
Client & Partner Representation
- Professionally represent multiple payroll and HR provider partners across all prospect interactions.
- Build trust and credibility with business owners and decision-makers through a consultative, third-party approach.
- Maintain strong communication standards and professionalism in every call, email, and follow-up interaction.
- Uphold the brand integrity and positioning of each client partner throughout every conversation.
Performance, Coaching & Optimisation
- Consistently achieve outbound activity and appointment-setting KPIs including daily call volume and weekly booked meetings.
- Maintain strong conversion rates from prospect conversations to confirmed scheduled meetings.
- Participate actively in coaching sessions, call reviews, and ongoing optimisation efforts.
- Embrace feedback, implement coaching consistently, and demonstrate continuous improvement in script delivery and conversion performance.
Minimum Requirements – SDR / Appointment Setter
Experience (Required):
- Previous SDR, appointment setting, or cold calling experience (essential)
- Proven comfort with high-volume outbound calling on a daily basis (essential)
- Experience following scripts while sounding natural and conversational (essential)
Experience (Preferred):
- Experience in B2B sales or lead generation (advantageous)
- Experience selling into SMB or mid-market companies (advantageous)
- Exposure to payroll, HR, PEO, SaaS, or professional services industries (advantageous)
- Familiarity with CRM systems and outbound sales tools (advantageous)
Communication Skills:
- Strong spoken English with a professional, neutral phone presence
- Excellent verbal communication and the ability to build rapport quickly with business decision-makers
Personal Attributes:
- Strong resilience and professional ability to handle rejection without losing momentum
- Highly organised with excellent follow-through and pipeline discipline
- Coachable — open to feedback and committed to continuous improvement
- Self-motivated and able to sustain high output independently during US business hours
Equipment Requirements:
- Reliable internet — must be stable and consistent throughout all working hours (essential)
- Quiet work environment suitable for professional phone-based work (essential)
📢 South African candidates are strongly preferred due to accent neutrality and demonstrated outbound calling strength in the US market.
Core Values We Look For in an SDR / Appointment Setter
✅ Phone Confidence & Consultative Communication
This is not a scripted robocall operation — it is a consultative, conversation-driven outbound function. We value SDRs who pick up the phone with genuine confidence, follow a proven script without sounding like they’re reading one, and guide business owners through meaningful payroll benchmarking conversations that create real value before any meeting is even booked.
✅ Resilience & Rejection Recovery
Making 100+ cold calls daily means hearing “no” far more often than “yes.” We value SDRs who treat rejection as part of the process — not as a personal setback — and who return to the next call with the same energy, focus, and professional warmth they brought to the first one. Sustained resilience is the single greatest predictor of success in this role.
✅ CRM Discipline & Pipeline Accuracy
A disorganised pipeline is a broken pipeline. We value SDRs who log every call, note every outcome, and maintain CRM records that are always current, accurate, and actionable — understanding that clean pipeline data is not just an administrative task but the foundation of a high-performing outbound operation.
✅ Coachability & Continuous Improvement
Call reviews, script feedback, and conversion coaching are built into this role — not as occasional check-ins but as a core part of how the team improves. We value SDRs who welcome coaching with an open mind, implement feedback quickly, and treat every call review as an opportunity to sharpen their craft and raise their conversion rate.
✅ Professionalism & Partner Representation
Every call made on behalf of a payroll or PEO partner is a direct reflection of that partner’s brand. We value SDRs who take that responsibility seriously — maintaining impeccable professionalism in every interaction, representing multiple client partners with credibility and integrity, and understanding that how they conduct themselves on a call is exactly how the client is perceived in the market.
Career Growth Opportunities in Outbound Sales, Lead Generation & SaaS
Starting as an SDR / Appointment Setter with a growing niche outbound company is a powerful entry point into a long-term international sales career. For motivated individuals, progression is clear:
- SDR / Appointment Setter → Senior SDR / Team Lead: Outbound Sales
- Senior SDR / Team Lead → Account Executive: Payroll & HR Solutions
- Account Executive → Business Development Manager
- Business Development Manager → Head of Sales / VP of Business Development
Your career path is in your hands.
Frequently Asked Questions – SDR / Appointment Setter Jobs
What is the base salary for this role? The base salary is denominated in USD per month, with the exact amount depending on experience and region. Performance bonuses and variable compensation are expected on top of base pay — making this a role where strong performers have a genuine opportunity to significantly increase their total earnings. Salary expectations should be included in your application.
Is this a hard-closing sales role? No. This is specifically a consultative, non-hard-closing role. Rather than aggressively selling payroll software, you will guide decision-makers through conversations about benchmarking their current payroll and HR setup. Your goal is to qualify interest and book meetings for partner providers — not to close deals on the call.
How many calls am I expected to make per day? The minimum expectation is 100+ outbound calls per day. This is a high-volume outbound role and candidates must be genuinely comfortable sustaining this level of activity consistently throughout US business hours. Candidates who are not experienced with high-volume cold calling should carefully consider whether this role is the right fit.
Why are South African candidates preferred? South African candidates are strongly preferred by the client due to accent neutrality and a demonstrated track record of outbound calling effectiveness in the US market. South African English is widely regarded as highly professional and accessible to US business audiences, making it a natural fit for this type of high-volume outbound role.
What CRM and tools experience is required? CRM familiarity is preferred but not essential — experience with common outbound sales CRMs and tools is advantageous. Candidates with prior CRM experience in tools such as HubSpot, Salesforce, or similar platforms will be well-positioned. Training on company-specific tools and SOPs will be provided to the successful candidate.
What are the working hours and equipment requirements? US business hours are preferred — candidates must be able to commit to a full working day aligned with US time zones. A reliable, stable internet connection and a quiet, professional work environment are non-negotiable requirements. Connectivity issues or background noise that affect call quality are not acceptable in this role.
How to Apply for This SDR / Appointment Setter Job
Ready to put your outbound calling skills to work in a high-growth US-based remote role? Applications are open now. Reference Job ID 19746 in all correspondence.
👉 Apply Now for This SDR / Appointment Setter Role
⚠️ South African candidates are strongly preferred. Please highlight your cold calling experience, daily call volume history, and any payroll, HR, PEO, or SaaS industry exposure in your application.
⚠️ Candidates must have a reliable, stable internet connection and a quiet work environment. These are non-negotiable requirements for this role.
⚠️ US business hours are required. Candidates must be available and committed to working aligned with US time zones.
Apply early — vacancies are filling fast.
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