Paid Media and Digital Campaign Coordination Role in Retail Marketing

Ackermans is seeking a skilled and detail-oriented Digital Marketing Coordinator to join the Marketing Department at the Ackermans Support Centre in Cape Town. This full-time opportunity is ideal for a candidate with digital marketing experience who thrives in a fast-paced, performance-driven retail environment.

The Digital Marketing Coordinator will support the Digital Manager in executing paid media campaigns, including managing assets, tracking links, reporting, and performance administration. The role works across both paid media and web teams to coordinate briefs, timelines, optimisations, and campaign delivery to ensure campaigns run smoothly and efficiently.

This position plays a key role in maintaining consistent, high-quality execution across Meta, Google, programmatic platforms, and on-site placements.

About the Role

The Digital Marketing Coordinator is responsible for supporting the delivery and administration of digital campaigns across multiple platforms. This includes coordinating content, ensuring accurate execution, maintaining reporting decks, and collaborating with internal and external stakeholders.

The role is suited to a candidate who can manage multiple projects simultaneously while maintaining accuracy and meeting strict timelines. Strong organisational skills, attention to detail, and the ability to operate in a results-driven environment are essential.

This is a dynamic position within a growing digital marketing function where performance monitoring, optimisation, and cross-functional collaboration are key to success.

Key Responsibilities

Campaign Briefing and Creative Collaboration

The Digital Marketing Coordinator briefs designers and agencies on upcoming campaigns, assists with content planning and execution, and provides ad hoc copy for website banners.

The role ensures that briefs are accurate, delivered on time, and meet required specifications.

Campaign Content Management and Execution

The Coordinator manages content plans for website and paid media campaigns.

Coordination with merchandise, photography, and creative teams ensures that visuals and copy are delivered on time.

Responsibilities include approving campaign proofs, creating UTM links, and quality-checking campaign execution across platforms.

Ad Hoc Campaigns, Projects and Administration

The role supports the Digital Marketing team with special projects and administrative tasks.

All work must be delivered according to timelines, brand guidelines, and digital marketing best practices.

Performance Monitoring and Reporting

The Digital Marketing Coordinator maintains weekly, monthly, and quarterly reporting decks for web campaigns.

The role provides product feed information for paid advertising campaigns and supports performance tracking.

Stakeholder and Cross-Functional Collaboration

The Coordinator liaises with external brands and internal teams to coordinate launches, promotions, and campaign-related communications.

Strong collaboration skills are essential to ensure alignment between digital campaigns and broader marketing objectives.

Market and Competitor Insights

The role includes conducting research and analysis on competitors and market trends to inform campaign strategy and content development.

Qualifications Required

Essential

National Diploma in Marketing or a similar qualification.

Preferred

Qualification in SEO, Information Systems, Web and Mobile Design, or Development.

Google accredited courses will be advantageous.

Experience Required

Essential

A minimum of 1–2 years’ relevant digital marketing experience gained in a Digital Marketing environment.

Preferred

Experience gained within a retail environment.

A working knowledge of Microsoft Word, Excel, PowerPoint, and Outlook is required.

Working knowledge of Search Engine Optimisation and Web-based CMS systems is advantageous.

Knowledge Required

Knowledge of job ticketing systems.

Understanding of Digital Media Mix and reporting metrics is advantageous.

Knowledge of digital reporting and analytical tools.

Knowledge of digital channels including web, digital media, social media, USSD, and apps.

Knowledge of digital industry trends, tools, techniques, and their integration.

Knowledge of SEO, UX, and website product uploads.

Knowledge of latest SEO and digital marketing trends and best practices.

Skills Required

Advanced problem-solving skills.

Excellent written and verbal communication skills.

Strong presentation skills.

Attention to detail.

Strong time-management capability.

The ability to work in a results-driven and performance-focused environment.

Adaptability to change initiatives.

Self-motivation.

Ability to deliver work on time.

Ability to work independently and within a team.

Ability to integrate effectively with the broader marketing team and other stakeholders.

High level of integrity and sensitivity to confidential information.

Ability to manage multiple tasks and competing priorities effectively.

Employment Details

Position: Digital Marketing Coordinator
Department: Marketing
Location: Ackermans Support Centre, Cape Town
Employment Type: Full-time

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Candidates with digital marketing experience and strong coordination skills are encouraged to apply.

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