Outbound Sales Opportunity at Econo Foods – FMCG Frozen Foods
Econo Foods, a fast-growing FMCG Retail company specialising in frozen foods, is recruiting a driven and relationship-focused Sales Representative – Outbound to join its team on a permanent basis in Airport Industria, Cape Town. This role is ideal for a motivated sales professional with experience in the food industry, particularly within the informal market sector, who is eager to drive sales growth and build lasting customer relationships.
Econo Foods is recognised for its commitment to quality, value, and service, underpinned by its unique HO HOLA Culture, which celebrates appreciation, teamwork, and continuous growth.
About the Role
The Sales Representative – Outbound plays a pivotal role in expanding Econo Foods’ footprint within the informal market. The position focuses on maintaining existing client relationships, identifying new business opportunities, and implementing effective sales strategies to achieve sustainable revenue growth.
The role requires strong interpersonal skills, market awareness, and the ability to operate successfully in a fast-paced, competitive FMCG environment. Regular travel within the Western Cape and flexible working hours form part of this position.
Key Responsibilities
Client Relationship Management
The successful candidate will build and maintain strong relationships with clients within the relevant market segment. This includes understanding customer needs, preferences, and buying behaviour to deliver tailored product solutions and exceptional service.
Sales and Business Development
A core responsibility of the role is driving sales growth by identifying new business opportunities and implementing sales strategies aligned with the informal market sector. You will actively manage sales pipelines and convert leads into long-term customers.
Market Analysis and Intelligence
The role involves conducting market research to stay informed about industry trends, competitor activity, consumer behaviour, and emerging opportunities. Insights gathered will be shared with management to support strategic decision-making.
Product Promotion and Demonstrations
You will effectively promote Econo Foods’ frozen food products through presentations and product demonstrations, assisting customers in selecting products best suited to their needs.
Target Achievement and Reporting
The Sales Representative is responsible for meeting and exceeding sales targets through disciplined pipeline management and relationship-based selling. You will provide management with regular oral and written reports on customer needs, market conditions, competitor activity, and opportunities for new products or services.
Collaboration and Brand Representation
The role requires close collaboration with internal teams, including marketing, to stay informed on promotional activities and product developments. You will represent the Econo Foods brand professionally in all customer engagements.
Minimum Requirements
Candidates applying for this position must meet the following requirements:
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Matric certificate or equivalent qualification
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Minimum 2 years’ experience in a similar sales role (FMCG retail experience preferred)
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Strong understanding of the South African food industry, particularly the informal market
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Valid driver’s license and reliable vehicle
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Willingness to travel within the Western Cape and work flexible hours
Experience and Professional Background
This role is suited to candidates with proven outbound sales experience in fast-paced FMCG environments. Experience selling food products and engaging informal market customers will be highly advantageous.
Key Skills and Competencies
The ideal candidate will demonstrate strong capability in:
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Relationship-based selling and customer retention
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Lead generation and sales pipeline management
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Negotiation and persuasion
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Market analysis and reporting
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Microsoft Office proficiency
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Professional communication and presentation skills
Fundamental Competencies
This role requires an individual who is:
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Friendly, confident, and service-oriented
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Performance-driven and target-focused
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Self-motivated with the ability to work independently
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Adaptable in a competitive and dynamic environment
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Aligned with Econo Foods’ values and HO HOLA Culture
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Accurate with strong attention to detail
Employment Details
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Position Type: Permanent
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Company: Econo Foods
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Industry: FMCG Retail (Frozen Foods)
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Location: Airport Industria, Cape Town, Western Cape
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Job Functional Area: Sales / Business Development
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Experience Level: Mid-Level
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Reference Number: OutbndSalesRep.CPT.Jan26
Apply for Sales Representative – Outbound (Cape Town)
Candidates who meet the above requirements and are passionate about FMCG sales are encouraged to submit their applications before the closing date.
Closing Date: 13 February 2026
Applications should be submitted via the official application portal below:
Apply for this position
If you do not receive feedback within four weeks of applying, please consider your application unsuccessful.
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