Sun International Hiring Now | Marketing Manager Jobs Western Cape | Casino & Gaming Marketing Vacancy | Worcester Breede River Valley 2026
Sun International is recruiting a Marketing Operations Manager for the Golden Valley Casino in Worcester, Western Cape. This permanent senior marketing leadership position is an exceptional opportunity for a commercially driven, digitally savvy marketing professional to take full ownership of the casino’s marketing function — driving customer acquisition, loyalty, brand growth, and revenue performance for one of the Western Cape’s most beloved gaming and hospitality destinations.
📣 1 Permanent Senior Marketing Position | Golden Valley Casino | 1 Hour from Cape Town — Apply Without Delay.
Marketing Operations Manager Job Overview – Golden Valley Casino, Worcester
| Detail | Information |
|---|---|
| Job Title | Marketing Operations Manager |
| Company | Sun International – Golden Valley Casino |
| Job Reference | SI-788 |
| Industry | Marketing / Casino / Hospitality |
| Job Type | Permanent |
| Positions Available | 1 |
| Location | Worcester, Western Cape (Breede River Valley) |
| Gaming Licence | Must meet requirements for key gaming licence |
| Travel Required | Local travel required |
| Date Posted | 04 March 2026 |
| Application Status | ✅ Open – Apply Now |
About Sun International & Golden Valley Casino
Sun International is one of Africa’s premier hospitality, gaming, and entertainment groups, operating a world-class portfolio of hotels, resorts, and casinos across southern Africa. With a legacy of excellence and innovation, Sun International consistently sets the standard for four and five-star guest experiences across the continent.
Golden Valley Casino is nestled in the scenic Breede River Valley, just one hour from Cape Town — offering visitors a warm taste of Boland hospitality, intimate gaming, conferencing facilities, and weekend getaway experiences. As Marketing Operations Manager, you will be the strategic and creative engine behind the property’s brand, campaigns, loyalty programme, and digital presence — with direct impact on revenue, footfall, and customer growth.
Purpose of the Role
The Marketing Operations Manager provides leadership and full management of the marketing team and function for the Golden Valley Casino business unit. The role encompasses planning and delivering gaming marketing initiatives, collaborating with central marketing and operations on the Customer Experience plan, managing promotions, activations, and the Loyalty Programme, ensuring database integrity, and implementing digital marketing campaigns to maximise footfall and revenue at the property.
This role drives customer acquisition, growth, reactivation, and retention while building Golden Valley Casino’s brand as the hospitality destination of choice in the Western Cape — and developing a strong internal marketing talent pipeline for long-term sustainable success.
Key Responsibilities – Marketing Operations Manager
Delivered Marketing Plans & Results
- Develop and deliver the business unit’s marketing strategy and objectives, aligned to the broader Sun International Group and unit strategy, with a clear focus on increasing footfall and revenue.
- Provide input into new and innovative marketing plans, leveraging relationships to promote revenues, competitive advantage, and operationalising the gaming strategy.
- Collaborate with central marketing teams to grow the unit’s gaming brand across online platforms and social media, increasing customer recognition and excitement around Golden Valley Casino as the regional casino brand of choice.
- Conduct market research, data collection, analysis, and interpretation of Business Intelligence tools to develop a clear view of customer preferences and market trends.
- Influence and co-ordinate promotions, activations, events, and entertainment by evaluating customer trends and adapting plans to meet changing business priorities.
- Collaborate with operations to develop customer retention and acquisition plans that identify new acquisition opportunities, increase site visitations, and grow revenue spend.
- Compile a client synopsis providing specific, value-adding insights that inform strategic decision-making at leadership level.
- Conduct meet-and-greet engagements and entertain key customers and stakeholders whenever required.
- Monitor and audit the unit’s customer relationship database to ensure data completeness, accuracy, and reliability as a foundation for all marketing decisions.
- Develop and measure marketing and digital campaigns to support Gaming business objectives, grounded in Business Intelligence insights and data analysis.
- Support VIP and key customer relationships to grow visitation, acquisition, and retention targets across the property.
- Measure and report on the ROI impact of all marketing initiatives, activations, and digital campaigns, with actionable recommendations for improvement.
Campaign Management
- Define and adapt the business unit Customer Value Proposition (CVP) in response to evolving market and competitive conditions.
- Collaborate with central marketing teams to build a strong, consistent brand identity and manage the unit’s online reputation across all channels.
- Develop and co-ordinate multi-channel acquisition campaigns — both online and offline — within approved budget parameters.
- Co-ordinate and manage the logistics and execution of all promotions, activation events, and entertainment at the property.
- Plan and deliver promotions, campaigns, and entertainment events that are relevant to the target market, fresh in approach, and innovative in execution.
- Collaborate with central marketing on digital content initiatives including SEO, paid media, and social media to promote the Golden Valley Casino brand.
- Provide innovative solutions and campaign objectives for the delivery of strategic marketing goals at the unit level.
- Monitor campaign implementation to ensure all objectives are delivered as per plan, on time and on budget.
- Attend events to leverage new business acquisition opportunities and build strong relationships with key customers.
- Authorise proofs on all marketing content and manage the distribution of brochures, collateral, and marketing toolkits across the unit.
- Collect post-campaign feedback from internal stakeholders and conduct thorough post-mortem evaluations to inform future planning.
Loyalty Programme Management
- Liaise with central marketing to develop and implement effective customer retention and acquisition campaigns aligned to the Loyalty Programme.
- Manage and monitor the implementation of the Loyalty Programme for the Golden Valley Casino unit.
- Manage customer database hygiene to ensure all data is thorough, accurate, and available for analysis at all times.
- Conduct deep analyses of customer behavioural data to develop customer-based solutions that grow footfall, spend, and ultimately revenue for the property.
- Communicate campaign and loyalty programme plans and activations to all key internal and external stakeholders.
- Monitor Loyalty Programme implementation to ensure campaigns are rolled out as per plan and within SLA.
- Utilise and continuously optimise relevant CRM systems and marketing technology tools.
- Analyse and report regularly on the effectiveness of loyalty campaigns, with data-driven recommendations for programme improvements.
Stakeholder Relationship Management
- Communicate with internal stakeholders on all marketing plans, ensuring full understanding and buy-in for effective implementation.
- Negotiate and manage relationships with external vendors, agents, entertainers, and suppliers — building trust and credibility to leverage optimal future business outcomes.
- Liaise with central sales and marketing departments to ensure full alignment and synergy on marketing objectives and campaigns.
- Brief and manage vendor contract deliverables, holding external partners accountable to agreed standards and timelines.
- Keep the business unit team fully informed of all upcoming promotions, events, and entertainment activities across the complex.
Budget Management
- Develop and manage the full Marketing department budget for the business unit, including revenue maximisation activities, cost and expense management, capital expenditure, PIP, and forecasting.
- Provide detailed financial reporting on the marketing function, including ROI analysis of all campaigns and marketing initiatives.
- Make evidence-based recommendations to optimise marketing spend and maximise return on investment.
People Management & Team Development
- Manage positive employee relations within the marketing team, driving a high-performance culture aligned to Sun International’s values.
- Provide direction, support, motivation, and coaching to all marketing team members, promoting positive and productive working relationships.
- Track, measure, and enhance employee engagement across the marketing department.
- Identify and manage training, coaching, and development requirements in line with marketing strategy and individual growth plans.
- Manage internal development interventions to ensure all staff competencies meet operational requirements.
- Source and select marketing talent in alignment with the Employment Equity plan.
- Ensure full alignment with EE, Skills Development, and procurement transformation strategies contributing to BBBEE targets for the property.
- Performance manage and coach all reporting staff to ensure consistent KPA achievement.
Minimum Requirements – Marketing Operations Manager
Educational Qualifications
- Minimum 3-Year Bachelor’s Degree in Marketing or an equivalent qualification — required
Work Experience
- Minimum of 5 years of marketing experience — essential
- At least 3 years in a PR and/or Promotions position — essential
- Marketing management experience is strongly advantageous, preferably within a casino or hospitality environment
- Must meet the requirements for a key gaming licence as required by the Western Cape Gambling and Racing Board
Availability & Mobility
- Ability to work shifts that meet operational requirements
- Ability to travel locally as required
Employment Equity
- Preference will be given to candidates from designated groups in line with the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy, the unit’s Employment Equity plans, and Gaming Board Licence conditions.
POPI Compliance
- By applying, applicants consent to the processing of their personal information in accordance with POPIA (Act 4 of 2013) and Sun International’s Privacy Statement.
Skills & Competencies Required
📊 Marketing Strategy & Business Acumen
The ability to translate business strategy into actionable, results-driven marketing plans — with a strong commercial mindset and measurable focus on footfall, revenue, and ROI.
💻 Digital Marketing & Social Media Acumen
Hands-on experience across digital marketing channels including SEO, paid media, social media, email marketing, and CRM platforms is essential for this role in a competitive, data-driven gaming environment.
🎯 Campaign Development & Promotions Management
Proven experience planning, executing, and evaluating multi-channel marketing campaigns — including live promotions, activations, events, and digital campaigns — with demonstrated ROI impact.
🔐 Loyalty Programme & CRM Management
Experience managing a customer loyalty programme, maintaining database hygiene, and using customer behavioural data to drive targeted acquisition, retention, and reactivation campaigns.
📈 Business Intelligence & Data Analysis
The ability to interpret BI tools, analyse customer data, translate insights into campaign strategies, and report clearly on marketing performance at executive level.
💬 Communication & Stakeholder Influence
Exceptional verbal and written English communication skills, with the ability to persuade, inform, and align diverse internal and external stakeholders around a shared marketing vision.
👥 People Leadership & Team Development
Demonstrated experience leading and developing a marketing team, managing performance, driving engagement, and building a talent pipeline to support long-term marketing capability.
💰 Financial & Budget Management
Ability to develop, manage, and report on a marketing budget — including ROI tracking, cost management, CAPEX oversight, and financial reporting to the General Manager and Group.
🤝 Networking & Vendor Relationship Management
Strong external networking capability and the ability to manage vendor, agency, and entertainment relationships professionally, ensuring maximum value from every marketing partnership.
Why Join Sun International as Marketing Operations Manager?
- Full Marketing Ownership — Take complete strategic and operational control of the Golden Valley Casino marketing function, with the autonomy to innovate and deliver results
- Exciting Brand Category — Lead marketing for an active casino, hospitality, and entertainment property — one of the most dynamic and engaging marketing environments in South Africa
- Western Cape Location — Work in the beautiful Breede River Valley, just 60 minutes from Cape Town, in one of South Africa’s most scenic and liveable regions
- Sun International Brand Power — Access the resources, reputation, and group marketing infrastructure of a major JSE-listed gaming and hospitality group
- Career Growth — Sun International actively develops its senior marketing talent, with advancement pathways into Regional Marketing Director and Group Marketing roles
- BBBEE-Aligned Environment — Work within a company genuinely committed to transformation and inclusive leadership at every level
Career Growth Path – Casino & Hospitality Marketing Management
The Marketing Operations Manager role is a powerful platform for advancement into senior marketing leadership:
- Marketing Operations Manager → Senior Marketing Manager
- Senior Marketing Manager → Regional Marketing Manager
- Regional Marketing Manager → Group Marketing Director
- Group Marketing Director → Chief Marketing Officer
Experienced marketing managers with casino, gaming, and hospitality backgrounds are among the most sought-after marketing professionals in South Africa — with strong demand from gaming groups, hotel chains, entertainment brands, and digital marketing agencies.
Frequently Asked Questions – Marketing Manager Jobs South Africa
What is a key gaming licence and do I need one to apply? A key gaming licence is a regulatory requirement issued by the provincial gambling board for individuals in senior roles at licensed gaming establishments. Candidates who meet the character and background requirements will be supported through the licensing process. You do not need to hold the licence before applying.
Is casino or hospitality marketing experience required? Marketing management experience in a casino or hospitality environment is listed as strongly advantageous. Candidates with strong PR, promotions, and digital marketing management experience from related entertainment, retail, or FMCG environments will also be considered.
Does this role manage a team? Yes. The Marketing Operations Manager leads and manages the Golden Valley Casino marketing team, with full responsibility for people performance, development, and engagement.
Is this a digital or traditional marketing role? Both. The role spans the full marketing mix — digital campaigns (SEO, paid media, social media), CRM and loyalty, live promotions and activations, events, and traditional collateral. A strong digital foundation is increasingly central to success in this role.
Will I need to relocate to Worcester? Yes. The role is based at Golden Valley Casino in Worcester, Western Cape. Candidates should be willing to relocate or already be based in the Worcester or greater Cape Winelands area.
What is the Single View of the Customer system? Single View of the Customer is a CRM and customer intelligence platform used within Sun International to provide a unified, data-rich view of customer behaviour, preferences, and engagement across the property — a key tool for loyalty and campaign management in this role.
How to Apply for the Sun International Marketing Operations Manager Position
This is a single permanent senior marketing vacancy at one of the Western Cape’s most charming gaming and hospitality destinations. Applications from experienced marketing managers are expected to be competitive. Apply now to secure your place in the selection process.
Documents Required:
- Detailed CV with marketing management experience, campaign highlights, and digital skills clearly outlined
- Certified copy of 3-Year B-Degree in Marketing or equivalent
- Certified copy of South African ID
- Contact details for at least two senior professional references from marketing or commercial management
👉 Apply for Sun International Marketing Operations Manager – Golden Valley Casino Worcester
Please note: If you have not been contacted within one month of the closing date, please accept that your application was unsuccessful. Reference checks will be completed and personal information will be processed in accordance with POPIA.
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Post last updated: March 2026 | Keywords: marketing operations manager jobs South Africa 2026, casino marketing manager Western Cape, Sun International marketing vacancy, Golden Valley Casino Worcester jobs, digital marketing manager Western Cape, loyalty programme manager jobs South Africa, hospitality marketing manager 2026, gaming industry marketing jobs, CRM marketing manager Cape Town region, marketing manager casino jobs South Africa
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