Content Specialist (SEO)

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Content Specialist (SEO) to join our Team based. Do you think you have what it takes to be our newest Purple Star?

The Content specialist (SEO) is responsible for identifying opportunities to improve content’s search rankings for key terms. The Content Specialist (SEO) will employ search engine optimization techniques to craft copy the helps pages across various websites and blogs search engine rankings. The successful candidate will research keywords and phrases to integrate into website copy in order to optimize SERP results. Additionally, they will display a working knowledge of inbound marketing techniques and will be well versed with all digital marketing channels and how they relate to one another.

With Hollywoodbets You Will:
Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.

You Bring:

• 2-3 years’ experience in Content Marketing/Copywriting.
• Valid driver’s license

A bonus to have:

• Certificate/ Diploma/Degree in Marketing or related

What You’ll Do For The Brand:

• Meeting with the creative, marketing, and design teams to ideate and define content goals.
• Understanding of search ranking and optimization factors as well as key algorithm updates across various search engines.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Proficiency in web analytics software (Google Analytics) and keyword tools (MOZ, SEM Rush etc).
• Experience with data-driven SEO analysis and optimization.
• Excellent written and oral communication skills.
• Creating content for a variety of platforms including blogs and websites.
• Writing clear marketing copy to promote our products/services and for events and publications
• Proofreading and editing content before publishing.
• Preparing well-structured drafts using Content Management Systems.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Past experience producing content for the web specifically, as well as channel-specific knowledge (blogs, Facebook, Twitter, etc.).
• Reviewing analytics data from website visitors including pageviews, bounce rates, and conversion rates to identify opportunities for improvement in order to increase traffic and conversions
• Conducting keyword research to identify which terms are most relevant to the business’s offerings
• Conducting market research to create content that resonates with customers and inspires them to take action
• Developing content strategies for a website based best practices and keyword research

What You’ll Bring To The Team:

• Strong conceptual thinking and ability to connect ideas across channels
• Excellent communication and collaboration skills
• A proactive mindset with a drive to improve and innovate
• Strong organisational and planning skills
• Confidence in presenting ideas and guiding creative direction
• An understanding of brand alignment and a commitment to quality output

So, are you ready to level up, learn, and perform at your best? Apply now!

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful