Retail Social Media Marketing and Digital Engagement Role

Ackermans is seeking a passionate and creative Advertising Specialist: Social Media to join the Marketing Team at the Ackermans Support Centre in Kuils River, Cape Town. This full-time, fully in-office position offers an exciting opportunity for a digital marketing professional who thrives on engagement, analytics, and brand storytelling within a retail environment.

Reporting to the Social Media Manager, the successful candidate will manage the Social Media function and drive meaningful relationships with customers through engaging and relevant content across various social media platforms.

This role is ideal for a marketer with strong digital engagement experience who understands how to align content with business objectives while growing brand visibility and community interaction.

About the Role

The Advertising Specialist: Social Media will be responsible for overseeing Ackermans’ social media platforms to ensure brand visibility, customer engagement, and sustained growth.

The role focuses on executing social media strategies that align with customer, commercial, and broader business objectives. The successful candidate will ensure that content is aligned with the Ackermans content plan and is accurately reflected in promo grids.

The position requires a balance of creativity, analytical thinking, campaign coordination, and continuous improvement to ensure the Social Media function remains competitive and best-in-class within the retail sector.

Key Responsibilities

Engagement

The Advertising Specialist will oversee various social media platforms to ensure optimal brand visibility, engagement, and growth.

Maintaining strong relationships with online social communities is a core responsibility. The candidate will ensure consistent interaction with customers, helping to strengthen brand loyalty and trust.

Campaign management forms a significant part of the role. All relevant marketing material and content must be uploaded to the correct social media platforms and removed at the appropriate time to ensure accuracy and timeliness.

The social media plan must be accurately captured within promo grids, and all content must execute in line with customer, commercial, and broader business objectives.

All social media activity must align with the Ackermans content plan to ensure consistency in brand messaging and positioning.

Customer Insight

The role requires collaboration with the customer insights team to gain deeper analytics into Ackermans’ social media audience and the broader target market.

The specialist will use engagement posts strategically to gather insights aligned with business objectives.

Institutional knowledge generated through social interactions must be documented to inform future marketing strategies and enhance business understanding of customer behaviour.

Best in Class Social Media Function

The Advertising Specialist will ensure the business remains informed about new trends, measurement tools, benchmarking standards, and best practices within the social media landscape.

Continuous improvement of the Social Media function is essential. The candidate must capture and analyse relevant social media data and metrics, using this information to refine and optimise content performance.

The role requires staying up to date with evolving digital marketing practices and ensuring that relevant advancements are incorporated into business planning.

Minimum Qualifications

National Diploma or Degree in Marketing Management or a related field.

Experience Requirements

Minimum of 4 years’ experience in social media or online editorial environments.

Experience working with Google Analytics is required.

Experience within a retail environment is advantageous.

Employment Details

Position: Advertising Specialist – Social Media
Department: Marketing
Role: Social Media Advertising Specialist
Company: Ackermans
Location: Ackermans Support Centre, Kuils River, Cape Town
Employment Type: Full-time (Fully In-Office)

This is a permanent, in-office opportunity for a skilled digital marketing professional ready to elevate a leading retail brand’s social media presence.

Apply for Advertising Specialist: Social Media – Ackermans

If you have strong experience in social media marketing, digital engagement, and retail brand management, and meet the minimum requirements, you are encouraged to apply.

👉 Apply for Advertising Specialist: Social Media – Cape Town

Applications are open. Early submission is recommended.

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