Hiring Now | Counter Sales | East London, Eastern Cape | Permanent Position Available

Adendorff Machinery Mart, a market-leading tools and machinery retailer with a global sourcing footprint, is seeking a skilled and customer-focused Counter Sales professional to join their East London branch. This is a permanent opportunity for an associate-level candidate with a background in automotive, engineering, tools, or hardware sales — offering a stimulating, product-rich environment backed by a company that champions long-term career development and rewards driven, sales-minded individuals. Don’t miss this opportunity — vacancies are filling fast. Apply today.

Detail	Information
Job Title	Counter Sales – Tools & Machinery
Division	Loc 25 – East London Branch
Industry	Retail – Tools, Machinery & Hardware
Job Type	Permanent
Salary	Negotiable (with Benefits available)
Location	East London, Eastern Cape
Working Hours	Monday–Friday 08:00–17:00 | Saturdays 08:00–13:00
Posted	08 June 2026
Closing Date	31 July 2026
Application Status	Open – Accepting Applications Now

About the Role

Adendorff Machinery Mart sources its product range from suppliers across the globe, bringing South African customers an unmatched selection of tools, spares, and machinery at competitive prices. The East London branch is a high-energy retail environment where Counter Sales professionals are the frontline ambassadors of the brand — fielding technical queries, driving sales, and ensuring every customer leaves with the right product and a positive impression of the business. This is not a passive service role; it demands product confidence, sales initiative, and the ability to lead by example on the counter floor.

The ideal candidate will bring prior experience from the automotive, engineering, tools and machinery, or hardware sector, with a natural aptitude for consultative selling and customer relationship management. Experience in retail branch procedures and any supervisory exposure will be viewed very favourably. Adendorff is a company that develops its people purposefully, and Counter Sales professionals who demonstrate technical knowledge, sales drive, and leadership potential will find real room to grow within the organisation.

Own vehicle is essential for this position. Candidates who do not meet this requirement will not be considered.

Key Responsibilities

Counter Sales & Customer Service

• Serve customers at the sales counter with confidence, product knowledge, and a solutions-focused approach to spares, tools, and machinery
• Identify customer needs quickly and accurately, recommending the most appropriate products from the branch’s extensive range
• Deliver a consistently high standard of customer care in full accordance with Adendorff’s company standards
• Promote a positive image of the brand through every customer interaction, whether in person, by phone, or via any other channel
• Handle customer complaints and queries professionally, escalating where necessary to protect customer satisfaction and brand reputation

Sales Generation & Growth

• Drive counter sales performance to achieve and exceed strategic growth targets set by branch management
• Maximise sales opportunities through exemplary product knowledge, upselling, and cross-selling of related spares and accessories
• Lead by example in demonstrating the sales behaviours and standards expected of the wider branch team
• Identify and pursue opportunities to grow the customer base through outstanding service and proactive engagement
• Monitor sales performance and contribute ideas to branch leadership on how to improve results and customer conversion

Stock Control & Inventory Management

• Maintain proper stock level control at the counter and across relevant product categories
• Conduct regular stock checks and participate in formal stock takes to ensure inventory accuracy
• Identify fast-moving and slow-moving lines and communicate findings to the branch supervisor
• Ensure stock is correctly displayed, labelled, and available for customer purchase at all times
• Report any stock discrepancies, losses, or damages through the appropriate internal channels promptly

Administration & Branch Operations

• Handle administrative and managerial duties associated with the counter sales function accurately and timeously
• Follow all branch procedures and company policies without exception, including opening and closing protocols
• Maintain the general housekeeping and cleanliness of the branch to the standard expected of a market-leading retailer
• Operate point-of-sale and related branch systems with accuracy and in compliance with internal controls
• Assist branch management with ad hoc operational and administrative tasks as required

Team Leadership & Self-Development

• Apply staff supervisory experience to support, guide, and motivate junior team members on the floor
• Foster a positive, high-performance team culture through consistent leadership and professional conduct
• Actively pursue product knowledge and self-development through internal training, product literature, and hands-on learning
• Participate in all training and development programmes offered by Adendorff’s organisational development function
• Contribute to a branch culture where continuous improvement and personal accountability are the norm

Minimum Requirements

Educational Qualifications

• Senior Certificate (Matric) — minimum requirement

Experience

• Previous exposure to the automotive, engineering, tools and machinery, or hardware environment is strongly preferred
• Experience in retail branch procedures is an added advantage
• Some staff supervisory experience is beneficial

Licences

• Own vehicle is essential — candidates without reliable personal transport will not be considered

Technical Skills

• Proficiency with point-of-sale systems and basic retail administration software
• Strong working knowledge of tools, spares, and machinery products — particularly DIY and hardware lines

Knowledge Requirements

• Technical knowledge of DIY tools or hardware products is a strong advantage
• Sound understanding of retail sales processes, stock management, and customer service standards

Skills & Competencies

• Strong sales ability with a proven track record of meeting or exceeding targets
• Confident communicator with excellent interpersonal and negotiation skills
• Able to supervise and motivate junior staff effectively

Personal Attributes

• Reliable and honest with high personal integrity across all aspects of the role
• Self-motivated, driven, and results-oriented in a sales environment
• A confident team player who leads by example and thrives under pressure

The company encourages all designated employment equity groups to apply for this position.

Core Values

Customer Commitment

At Adendorff Machinery Mart, customer satisfaction is not a metric — it is a standard of conduct. As a Counter Sales professional, you are the face of the East London branch for every customer who approaches the counter, and the quality of your engagement directly shapes their experience of the brand. A genuine dedication to getting it right for the customer, every time, is fundamental to this role.

Continuous Learning

The tools and machinery industry evolves constantly, and so do the customers who rely on expert advice at the counter. Adendorff invests in structured development programmes to ensure its Counter Sales staff remain knowledgeable and confident across an ever-expanding product range. Candidates who bring their own hunger to learn will find this environment richly rewarding.

Integrity

Adendorff’s reputation as a market leader is built on the trust of its customers and the reliability of its people. Counter Sales staff are expected to act with complete honesty in all transactions, interactions, and reporting — never cutting corners, never misrepresenting a product, and always doing right by the customer and the company.

Teamwork

Counter Sales at Adendorff is both an individual performance role and a team endeavour. The best outcomes on the floor happen when staff support one another, share knowledge freely, and work towards shared branch goals with a sense of collective ownership. This cooperative spirit is a defining characteristic of Adendorff’s strongest branches.

Professionalism

Adendorff Machinery Mart positions itself as a great market leader, and that positioning is reinforced daily by the professional conduct of its counter staff. Dressing appropriately, communicating with authority and courtesy, following procedures consistently, and representing the brand with pride are the non-negotiable hallmarks of a Counter Sales professional at this company.

Career Growth Opportunities

Adendorff Machinery Mart’s commitment to developing well-rounded staff means that high-performing Counter Sales professionals have a clearly visible path to greater responsibility and seniority within the business.

• Counter Sales → Senior Counter Sales Consultant
• Senior Counter Sales Consultant → Branch Supervisor
• Branch Supervisor → Branch Manager
• Branch Manager → Regional Retail Operations Manager

Your career path is in your hands.

FAQ

What salary can I expect in this Counter Sales role? The salary is negotiable and will be discussed and confirmed during the interview process. The package includes benefits, and remuneration is aligned with experience, technical knowledge, and demonstrated sales ability within the tools and machinery retail sector.

Is an own vehicle truly a hard requirement for this position? Yes — an own vehicle is listed as essential and is a non-negotiable requirement for this role. Candidates who do not have reliable personal transport available should note that applications without this qualification cannot be progressed to interview stage.

What industry background is preferred for this Counter Sales role? Adendorff is specifically seeking candidates with prior exposure to the automotive, engineering, tools and machinery, or hardware environment. Experience in retail branch procedures and some supervisory background are additional advantages. Technical knowledge of DIY products or hardware is a strong differentiator among applicants.

Does this role involve any supervisory responsibilities? Yes — staff supervisory experience is listed among the desired skills, indicating that Counter Sales professionals at Adendorff are expected to guide and support junior team members on the floor. Candidates with a track record of leading or mentoring others in a retail or technical sales environment will be particularly well regarded.

What are the working hours and is Saturday attendance required? Standard hours are Monday to Friday, 08:00 to 17:00, with Saturdays from 08:00 to 13:00. Saturday availability is a firm requirement of the role and must be factored into your decision before applying for this permanent position.

When does this vacancy close and how do I apply? This vacancy closes on 31 July 2026. To apply, complete the online application form or submit your CV via the Adendorff Machinery Mart website under the “Careers” section. Given the specialist nature of this role, early applications are strongly recommended to maximise your chances of being shortlisted.

How to Apply

To apply for the Counter Sales position at Adendorff Machinery Mart’s East London branch, complete the online application form or submit your CV directly through the Adendorff Machinery Mart website by selecting the “Careers” link.

👉 Apply Online at Adendorff Machinery Mart Careers

Should you not receive feedback within two weeks of submitting your application, please consider your application unsuccessful.

The company encourages all designated employment equity groups to apply.

Apply early — this vacancy closes on 31 July 2026.

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