Hollywoodbets Hiring Now | Senior Paid Specialist Jobs South Africa | PPC Google Ads Manager | Digital Marketing Vacancy KZN / Gauteng 2026
Hollywoodbets, one of South Africa’s most successful and fastest-growing sports betting and gaming brands — now operating across Africa and the United Kingdom — is recruiting a Senior Paid Specialist to join their Purple Team. The role is based on-site in Umhlanga, Durban per the job description (with a Johannesburg address also noted in the system listing — confirm location on application).
⚠️ Location Note: The vacancy intro specifies Umhlanga, Durban (KwaZulu-Natal) as the base. The system listing also shows a Johannesburg, Gauteng location code. Candidates should confirm the primary work location with Hollywoodbets HR before applying.
This senior digital marketing role develops and oversees the full Google Ads strategy — managing Search, Display, YouTube, Performance Max, and Shopping campaigns — leading and mentoring a PPC team, managing significant media budgets, conducting A/B testing, and driving measurable ROI across Hollywoodbets’ South African and international paid search presence.
🚀 Permanent | Hollywoodbets Purple Team | Senior Paid Specialist | 3–5 Years PPC | On-Site | Apply Now.
Senior Paid Specialist Job Overview – Hollywoodbets
| Detail | Information |
|---|---|
| Job Title | Senior Paid Specialist |
| Job ID | 344 |
| Company | Hollywoodbets |
| Department | Marketing and Communications |
| Industry | Sports Betting / Gaming / Digital Marketing |
| Job Type | Permanent — Full Time |
| Location | Umhlanga, Durban, KZN (confirm Johannesburg with HR) |
| Work Model | On-site |
| Experience | 3–5 years PPC — essential |
| Qualification | Degree/Diploma in Marketing or Digital Technologies — advantageous |
| Posting Date | 20 March 2026 |
| Application Status | ✅ Open – Apply Now |
About Hollywoodbets Purple Team
Hollywoodbets began in Durban and has grown into one of the most recognised sports betting and gaming brands on the African continent — with operations now extending to the United Kingdom. The brand’s signature Purple identity and “Purple Star” team culture reflects a high-performance, innovation-driven environment where digital marketing excellence is central to competitive growth. The Senior Paid Specialist sits at the intersection of data, creativity, and commercial strategy — one of the most consequential marketing roles in South Africa’s fast-growing online betting and gaming sector.
Key Responsibilities – Senior Paid Specialist
Strategy & Campaign Leadership
- Develop and oversee the Google Ads strategy to achieve business objectives — sales, leads, and brand awareness
- Identify growth opportunities across Google Search, Display, YouTube, Performance Max, and Shopping campaigns
- Develop and execute paid search strategies aligned with overall marketing and business goals
- Stay informed about industry trends, algorithm changes, and competitor activities — adjusting strategies to maintain competitive edge
Campaign Management & Execution
- Create, set up, and launch paid search campaigns across Google Ads, Bing Ads, and other relevant channels
- Conduct thorough keyword research and analysis — identifying high-performing keywords and managing keyword lists continuously
- Develop compelling and targeted ad copy aligned with campaign goals
- Implement bid strategies to maximise ROI and achieve campaign objectives
- Conduct A/B testing of ad copy and landing pages to improve CTR and conversion rates
- Ensure proper tracking and implement analytics to measure and report on campaign performance
- Collaborate with developers to optimise landing pages, tracking pixels, and site speed
Budget Management
- Accountable for the Google Ads budget — allocating effectively across campaigns, regions, and products
- Forecast budgets, monitor budget pacing, and adjust for seasonal fluctuations
- Identify opportunities for budget optimisation and reallocation
- Ensure efficient use of resources — balancing in-house capabilities with agency or contractor support
Team Leadership
- Lead, train, and mentor a team of PPC/Google Ads specialists
- Delegate campaign management tasks and ensure team members hit performance targets
- Conduct regular performance reviews and create career development plans
- Foster collaboration, knowledge sharing, and innovation within the team
Reporting & Analytics
- Analyse campaign performance data using analytics tools
- Provide insights and recommendations based on performance metrics
- Generate regular reports to update stakeholders on KPIs
- Ensure compliance with advertising policies and guidelines on all platforms
- Perform regular quality checks for accurate campaign setup and tracking
Minimum Requirements
- 3–5 years of experience in PPC — essential
- Degree or Diploma in Marketing, Digital Technologies, or relevant field — advantageous
Core Competencies
- Strong verbal and written communication
- Strategic thinking — interpreting organisational strategy and translating it into tactical action plans
- High attention to detail and dedication to quality output
- Consistent delivery against business results and deadlines
- Awareness of market developments and digital advertising landscape changes
Why Join Hollywoodbets as Senior Paid Specialist?
- Africa & UK Growth Mandate — Hollywoodbets is actively expanding its global footprint — meaning the Senior Paid Specialist’s work directly impacts campaigns across multiple countries and currencies, providing international digital marketing exposure rarely available at this level in South Africa
- Sports Betting & Gaming — High-Stakes PPC — The online betting and gaming sector is one of the most competitive and highest-CPC digital advertising environments globally — requiring and developing elite-level PPC competency. Performance Max, Shopping, and YouTube campaign management in this sector is premium experience valued by recruiters across betting, fintech, and high-volume eCommerce globally
- Team Leadership from Day One — The role includes immediate responsibility for leading, training, and mentoring the PPC team — accelerating career development toward Head of Paid Media and Digital Marketing Director level
- Umhlanga, Durban — Join one of South Africa’s most dynamic corporate campuses — the Umhlanga Ridge node in KwaZulu-Natal, home to leading South African corporate headquarters
Career Growth Path – Digital Marketing
- Senior Paid Specialist → Head of Paid Media
- Head of Paid Media → Digital Marketing Manager
- Digital Marketing Manager → Head of Digital
- Head of Digital → Chief Marketing Officer
Frequently Asked Questions – Senior Paid Specialist PPC Jobs South Africa
What is Performance Max and why is it significant for this role? Performance Max (PMax) is Google’s fully automated, AI-driven campaign type — running ads across all Google inventory channels (Search, Display, YouTube, Gmail, Maps, Shopping) simultaneously from a single campaign using machine learning to optimise for conversion goals. Managing PMax effectively for a high-volume advertiser like Hollywoodbets requires deep understanding of asset creation, audience signal configuration, conversion tracking accuracy, and the interpretation of limited campaign-level data. PMax expertise is among the most in-demand Google Ads skills globally in 2026 — and this role’s explicit PMax scope is a significant career development asset.
What does “bid strategy implementation” involve at senior PPC level? At senior level, bid strategy goes beyond selecting Target CPA or Target ROAS in Google Ads — it involves portfolio bidding strategy design, auction-time bidding signal optimisation, seasonality adjustments for major sports events (World Cup, IPL, Champions League), portfolio-level budget pacing, and the strategic interplay between Smart Bidding algorithms and manual intervention. For Hollywoodbets, managing bid strategies across South African, African, and UK markets with different competitive landscapes, CPCs, and conversion rates requires genuine advanced bid strategy mastery.
What A/B testing methodologies are most relevant for PPC? In paid search, A/B testing at senior level covers ad copy experiments (Responsive Search Ads asset performance, Expanded Text Ad vs RSA comparison), landing page multivariate tests, audience segment response testing, bid modifier impact analysis, and campaign structure experiments (single-keyword ad groups vs consolidated structure). The Senior Paid Specialist designs, executes, and analyses these tests rigorously — using statistical significance thresholds to distinguish genuine performance improvements from random variation — and implements winning variants across the full campaign portfolio.
Is prior experience in online betting or gaming required? It is not listed as a stated requirement — the role requires 3–5 years of PPC experience. However, candidates with experience managing high-volume, high-CPC campaigns in regulated industries (financial services, insurance, gaming, eCommerce) will be more competitive, as these environments develop the budget management discipline, conversion optimisation rigour, and compliance awareness that Hollywoodbets requires. Prior betting or gaming PPC experience is a significant advantage but not an exclusion criterion.
⚠️ Application Note
If not contacted within 30 days of applying, please consider your application unsuccessful.
👉 Apply for Hollywoodbets Senior Paid Specialist
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Post last updated: March 2026 | Keywords: senior paid specialist jobs Durban 2026, Hollywoodbets vacancy KwaZulu-Natal, PPC Google Ads manager South Africa, senior paid search specialist Umhlanga, Performance Max specialist jobs, Hollywoodbets Purple Team jobs 2026, Google Ads senior specialist Durban Johannesburg, digital marketing PPC manager South Africa, paid media specialist sports betting, Hollywoodbets jobs 2026
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