FMCG Sales & Customer Growth Role – Baking Division

RCL Foods is seeking a Sales Representative to join its Baking Division based in Bloemfontein, Free State. This permanent role forms part of the Customer function and reports directly to the Area Sales Manager.

RCL Foods is a deeply rooted South African food manufacturer producing some of the country’s most recognised brands, including Yum Yum peanut butter, Nola mayonnaise, Ouma rusks, and Selati sugar. At the core of the organisation’s culture is the purpose of growing what matters, with a focus on delivering quality products and strengthening market presence.

The Sales Representative role is designed for a candidate who is strong on sales fundamentals and capable of driving sales volumes, improving market share, and maintaining efficient customer service standards within the assigned territory.

Purpose of the Role

The primary purpose of the Sales Representative is to ensure efficient customer service is maintained to increase sales volumes and improve market share within the Bloemfontein area.

The role requires structured sales planning, consistent customer engagement, and effective agent management to meet and exceed monthly sales targets.

This position plays a key role in strengthening relationships with traders, retail stores, and regional managers while ensuring execution of promotional activities and merchandising standards.

Key Responsibilities

Sales Budget and Planning

Monthly sales budgets and volumes must be achieved or exceeded. The Sales Representative must compile monthly action plans per customer to ensure targets are met.

A minimum of four displays per month must be implemented in line with promotional objectives.

A set route list must be followed weekly to ensure consistent coverage of the assigned trading area.

Weekly review meetings with agents must be conducted to monitor performance and align strategies.

Weekly sales meetings held every Friday at 08:00 must be attended, and sales statistics and relevant information must be shared regularly.

Customer Relationship Management

The Sales Representative must establish and maintain strong working relationships with store managers and regional managers.

A regular calling cycle with all traders in the area must be developed and maintained.

New business must be continually canvassed to grow customer base and increase sales opportunities.

The role requires ongoing negotiation for improved and increased shelf space for company products in all outlets.

Excellent customer service levels must be maintained at all times to ensure long-term customer retention.

Promotions and Merchandising

Promotional plans must be implemented to achieve sales volumes.

Friday promotions must be conducted, and Saturday promotions when applicable.

The Sales Representative must ensure correct merchandising in all outlets and promote company products using available display materials.

Demonstration and promotion of bread sales form part of monthly actions to achieve sales budgets.

Agent Management

Weekly communication sessions must be conducted with agents.

The Sales Representative must co-travel weekly with agent sales staff and management to monitor performance and provide guidance.

Weak points within agent performance must be identified and rectified.

Agents must be informed of all marketing activities, and proper execution must be ensured.

Shelf management by agents must be monitored to ensure effective product placement.

Sales Growth and Market Share

Opportunities to increase sales through existing customers must be identified, and new customer acquisition must be pursued.

The role requires maximizing sales and growing market share within the allocated region.

Assistance must be provided to agents and customers where required to ensure operational efficiency and satisfaction.

Weekly Reporting

The Sales Representative must compile weekly reports covering sales activity, opposition activity, achievements, agent performance versus budget, individual sales volumes versus budget, sales staff performance and actions, and key points of interest or issues.

Accurate reporting ensures transparency, performance tracking, and effective strategic adjustments.

Minimum Requirements

Matric

Degree in Sales or Management or equivalent

Minimum 2 years’ experience in an FMCG environment

Valid EB driver’s licence (Code 8)

Candidates applying for this FMCG sales representative job must demonstrate strong customer engagement skills, structured planning ability, and a proven track record in sales performance within competitive environments.

Technical and Professional Skills

Strong understanding of FMCG sales processes

Ability to achieve and exceed monthly sales targets

Route planning and territory management capability

Promotional planning and execution skills

Negotiation skills for shelf space and product visibility

Data interpretation and sales reporting skills

Agent supervision and performance management capability

Effective communication and relationship-building skills

These competencies are essential for professionals seeking sales representative jobs within FMCG baking and food manufacturing sectors.

Work Environment and Operational Focus

This role operates within the Bloemfontein sales territory and requires regular travel to customer outlets.

The Sales Representative must manage time effectively, adhere to structured route planning, and maintain consistent customer engagement.

The position demands strong performance management, execution of promotions, and collaboration with agents to drive volume growth and market share expansion.

Employment Details

Position: Sales Representative – Bloemfontein
Reference Number: RCL260210-7
Company: RCL Foods
Function: Customer
Job Type: Permanent
Location: Bloemfontein, Free State, South Africa
Closing Date: 22 February 2026

Applicants who do not receive feedback after the recruitment process may consider their application unsuccessful.

Employment Equity

RCL Foods supports fair and responsible employment practices in line with company policy and applicable labour legislation.

Apply for Sales Representative – Bloemfontein

Qualified candidates with FMCG sales experience and a valid driver’s licence are encouraged to apply before the closing date.

👉 Apply for Sales Representative – Bloemfontein

Applications close on 22 February 2026.

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