Fidelity Services Group, Africa’s leading provider of integrated security and electronic safety solutions, is seeking a high-energy Hybrid Sales Consultant to join the Fidelity ADT business unit in Midrand, Gauteng. This permanent associate-level role is perfect for a “hunter” who thrives on closing deals and providing peace of mind through technical security installations. If you are a results-driven professional with a PSIRA Grade C and a passion for electronic security, join the team that protects South Africa’s homes and businesses.
Job Overview
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Closing Date: 2026/01/20
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Reference: Fidelity ADT – Midrand Sales
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Division: Fidelity ADT
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Experience: Associate (Proven Sales Track Record)
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Job Type: Permanent
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Location: Midrand, Gauteng
Role Purpose
The Hybrid Sales Consultant is responsible for the full sales cycle, from lead generation to the final sign-off of security agreements. You will focus on selling armed monitoring and response contracts, as well as high-value hardware including alarm system upgrades, CCTV, and electric fencing. This role is “hybrid” in nature, requiring you to balance self-sourced “hunting” with the management of internal leads in a fast-paced, target-driven environment.
Key Performance Areas & Responsibilities
1. New Business Acquisition & Lead Generation
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Sales Hunting: Proactively source new business by networking with estate agents, builders, and architects to identify new security needs in the Midrand area.
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Product Solutions: Sell a comprehensive range of security products, including intruder detection (IDS, DSC, AJAX), CCTV systems, and electric fences.
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Monitoring Contracts: Negotiate and close armed monitoring and response service agreements with residential and commercial clients.
2. Technical Sales & Relationship Management
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Technical Acumen: Conduct site surveys to recommend the best technical layout for security equipment.
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Client Retention: Maintain strong relationships with existing clients to encourage upgrades and system maintenance.
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Conversion Rates: Ensure timely follow-up on all leads and quotes to maximize conversion and exceed monthly revenue targets.
3. Administration & Reporting
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Compliance: Maintain meticulous administrative records related to sales contracts and PSIRA requirements.
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Performance Tracking: Provide daily, weekly, and monthly reporting to management to track progress against KPIs.
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System Proficiency: Use MS Office and internal systems to manage client data and quotes accurately.
Minimum Requirements & Qualifications
To be considered for this associate-level sales role, candidates must meet the following criteria:
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Education: Matric (Grade 12) or equivalent qualification.
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PSIRA Status: Must have a valid PSIRA Grade C registration.
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Experience: Previous sales experience with a proven track record (preferably in capital goods or technical equipment).
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Technical Knowledge: Understanding of intruder detection brands like IDS, DSC, or AJAX is highly advantageous.
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Licensing: Valid Driver’s License and a reliable vehicle are non-negotiable.
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Residency: Familiarity with the Midrand/Gauteng region is preferred.
Core Competencies
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Self-Motivation: A high-energy “hunter” mindset with a drive for results.
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Communication: Exceptional presentation and negotiation skills.
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Analytical Thinking: Ability to solve complex security challenges with innovative hardware solutions.
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Resilience: Adaptability and a sense of urgency to thrive in a competitive retail/security market.
Why Join Fidelity ADT Midrand?
Fidelity ADT is the premier brand in residential security. Joining the Midrand team provides you with a supportive, results-driven environment and the opportunity to work with cutting-edge technology. We support global fair practice and business ethics. While selection is based on merit, Historically Disadvantaged Candidates and Black Female Candidates are encouraged to apply as per our transformation policy.
How to Apply
If you have the drive to exceed sales targets and provide invaluable security solutions, please submit your application through the official Fidelity recruitment portal:
Official Apply Link: Hybrid Sales Consultant – Fidelity ADT Midrand
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