Content Lead: Insurance – Discovery Marketing | Johannesburg
Company: Discovery
Location: Johannesburg, Gauteng
Business Unit: Marketing
Function: Marketing Management
Job Title: Content Lead: Insurance
Date Posted: 30 May 2025
About the Company
Discovery is a global leader in financial services and health innovation, known for its commitment to making people healthier and enhancing and protecting their lives. The company’s fast-paced and dynamic environment is powered by smart, driven professionals who are encouraged to innovate and lead. At Discovery, success is measured not only in financial terms but also in the positive societal impact the company creates. Working at Discovery means being part of a team that is shaping the future through purpose-driven initiatives.
About the Role
Discovery is seeking an experienced Content Lead: Insurance to manage and drive content strategies for both Discovery Life and Discovery Insure. This position sits within the broader marketing function and reports directly to the Head of Content. The successful candidate will be responsible for overseeing daily content operations, developing thought leadership materials, and managing content creation teams, including freelance writers and creative suppliers. This is a strategic and hands-on role that requires both editorial expertise and project management excellence.
Key Responsibilities
As the Content Lead, your responsibilities will include, but are not limited to:
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Leading the planning, creation, and execution of content for Discovery Life and Discovery Insure
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Collaborating with brand, PR, and social media teams to brainstorm content for various media platforms
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Managing content workflows, project timelines, and resource allocation
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Supervising freelance writers and ensuring content meets brand and regulatory standards
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Developing high-quality content including thought leadership articles, social media posts, executive communications, and press releases
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Engaging with business executives to produce accurate and compelling LinkedIn content
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Translating complex insurance and financial concepts into accessible and engaging material
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Researching market trends to inform editorial direction
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Supporting large-scale marketing campaigns and managing external agencies and creative teams
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Aligning content deliverables with strategic marketing objectives and business goals
Required Skills and Competencies
Candidates should bring the following skills and attributes:
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Deep understanding of the insurance, investment, and financial services sectors
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Exceptional writing and editing skills, with an emphasis on clarity, accuracy, and engagement
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Proven experience in content strategy, campaign planning, and audience segmentation
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Ability to engage and influence senior stakeholders
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Strong interpersonal and communication skills
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Experience leading a team of content creators or freelance writers
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Project management capabilities, with the ability to manage complex content projects
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High attention to detail and strong organizational ability
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Capacity to thrive under pressure and manage multiple priorities effectively
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Familiarity with digital content formats and social media marketing
Qualifications and Experience
Minimum Requirements:
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Matric and a relevant tertiary qualification (degree in marketing, communications, journalism, writing, or languages)
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5 to 8 years of experience in PR, editorial, social media, communications, or agency environments
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Proven background in writing about financial services, insurance, or investments
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Demonstrated experience in developing content strategies and working across multiple media formats
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Digital marketing and social media proficiency
What Discovery Offers
Discovery offers more than just a job—it offers an opportunity to shape your career in a mission-driven environment. As a Content Lead, you will collaborate with thought leaders, contribute to impactful initiatives, and help shape the narrative of some of the most innovative products in the insurance and investment space. The company supports growth, learning, and continuous development.
Equal Opportunity Statement
Discovery is committed to employment equity and transformation. As part of its Employment Equity Plan, the company aims to promote equal opportunity and inclusivity in the workplace. Applicants from designated groups, including individuals with disabilities, are encouraged to apply.
How to Apply
If you’re passionate about content, have deep industry knowledge, and are ready to lead high-impact communication projects, this is the opportunity for you. Submit your detailed CV and a portfolio of your writing samples showcasing your ability to create strategic content for financial services. Apply now to join a company where your voice matters.
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Make your next career move count—become a voice that leads at Discovery.
