Marketing Coordinator – Econo Foods | Bellville, Cape Town

Company: Econo Foods
Location: Bellville, Cape Town, Western Cape
Job Type: Permanent
Work Level: Skilled
Reference Number: MarkCoord.May2025
Posted Date: 20 May 2025
Closing Date: 30 May 2025
EE Position: No
Salary: Market Related

About the Company

Econo Foods is a leading name in the FMCG retail industry, known for offering affordable, high-quality frozen foods and creating a seamless shopping experience for customers across South Africa. Our vibrant team lives by our unique HO HOLA culture, a value system rooted in appreciation, teamwork, and customer service excellence. At Econo Foods, we believe that every employee plays a vital role in our success, and we’re committed to fostering a workplace where innovation, respect, and continuous growth are celebrated.

We’re growing, and we’re on the lookout for passionate individuals who want to help shape the future of South African retail. If you’re excited by creativity, collaboration, and meaningful work, Econo Foods could be the right place for you.

Role Overview

We are seeking an experienced and driven Marketing Coordinator to join our Bellville team. In this pivotal role, you will support the marketing department in executing successful campaigns, events, market research, and branding activities. The ideal candidate will bring creativity, excellent organizational skills, and a deep understanding of marketing best practices—especially within the FMCG or retail sector.

The Marketing Coordinator will also be instrumental in managing collateral, coordinating marketing materials, and analysing performance metrics to improve future initiatives. This is a full-time, permanent role that requires a versatile individual who can thrive in a fast-paced, dynamic environment.

Key Responsibilities

1. Campaign Management

• Coordinate the execution of marketing campaigns aligned with strategic business goals

• Collaborate with internal departments and vendors to ensure campaign components are delivered on time

• Manage budgets, track campaign expenses, and ensure efficient use of resources

• Analyze and report on campaign performance, offering insights and actionable recommendations

2. Event Management

• Plan and execute events such as store openings, product launches, trade shows, and activations

• Handle all logistics, including promotional material, vendor coordination, and staff assignments

• Ensure branding and messaging are consistent across all marketing touchpoints

3. Market Insights

• Conduct consumer research via surveys and behavioural analysis

• Track industry trends and competitor activity to support strategic decision-making

• Utilize collected data to refine target audiences and improve marketing impact

4. Asset and Collateral Management

• Oversee storage and distribution of marketing materials such as brochures, flyers, banners, and signage

• Maintain an up-to-date inventory of promotional items and reorder as necessary

• Ensure materials are developed in line with brand guidelines and quality standards

5. Performance Analytics

• Monitor and evaluate the success of campaigns using analytics tools and KPIs

• Compile detailed reports and present them to marketing leadership

• Offer recommendations to enhance future strategies based on performance insights

6. Administrative Support

• Assist with budget administration, invoice processing, and financial record-keeping

• Handle scheduling, correspondence, and documentation for the marketing team

Qualifications and Experience

• Matric (Grade 12) and a marketing or related tertiary qualification

• Minimum of 2 years’ experience in a similar marketing role, preferably within FMCG or retail

• Proficient in marketing principles, branding, and consumer behaviour

• Valid driver’s license (travel to events and supplier meetings may be required)

• Strong understanding of digital and traditional marketing platforms

• Excellent writing, editing, and communication skills

• High attention to detail with excellent organizational ability

Core Competencies

• Strong interpersonal skills with a passion for building positive relationships

• Analytical thinker with a data-driven mindset and strong problem-solving ability

• Ability to juggle multiple projects and meet tight deadlines

• A proactive team player who thrives under pressure

• Proficient in Microsoft Office and other marketing-related software/tools

• Fluent in English, both written and verbal

• Enthusiastic, driven, and a natural communicator with a keen eye for trends

• A commitment to upholding Econo Foods’ HO HOLA values of excellence, appreciation, and service

What the Company Offers

• An opportunity to grow your marketing career in the fast-paced FMCG sector

• A culture of learning, support, and recognition

• A collaborative team that values creativity and results

• A chance to contribute to a brand that impacts communities across South Africa

• Long-term stability and career development in a permanent, full-time position

How to Apply

Ready to help shape the future of retail with Econo Foods? Submit your application through the application portal before 30 May 2025.

Please note that if you do not receive a response within 4 weeks of the closing date, consider your application unsuccessful.

Equal Opportunity Statement

Econo Foods is an equal opportunity employer that embraces diversity and inclusion. We are committed to fostering a workplace where everyone has an opportunity to thrive and contribute to our shared mission.

Explore More Opportunities

• Marketing Jobs in Cape Town

• Retail Careers in South Africa

• FMCG Vacancies Western Cape

Take your next step with Econo Foods—where your work matters and your growth is supported.

📢 Apply now