HollywoodBets has an exciting opportunity available for a Marketing Analyst to be based at Umhlanga, Durban. As Marketing Analyst, you will support the business by providing marketing and customer engagement insights. You will measure and report on the best way to optimise brand and marketing campaign effectiveness, set KPI’s and assist in delivering specific return on investment (ROI) requirements, thus driving better results. You will work closely with Leadership and various Teams throughout the business to deliver an effective marketing analytics strategy to support our business objectives, ensuring the best use of budgets and identifying how best to target customers, ensuring we are continuously improving the customer experience and fully understand customer journey. The data and insights provided by the marketing analytics Team will help inform our customer acquisition, conversion and retention strategies including providing insights into key messaging and other marketing activities. You will also work with the Team and business to identify and segment our customers. You will thrive on working in a fast-paced environment and can manage complex projects and roll-outs to tight deadlines simultaneously.

Minimum requirements:
• Relevant Degree or Diploma.
• Marketing, Data Analytics, E – Commerce
• Management Experience
• Valid Driver’s Licence

Responsibilities:

Strategic Planning & Implementation:

• Work closely with the marketing and Leadership Teams to provide analytical support and review the effectiveness and performance of new and existing marketing activities; including but not limited to Ad
• campaigns, PR and Comms, Promotions, Sponsorships, Events, Ambassador Programmes, Affiliate Programmes etc.
• Own Marketing KPI & ROI reports and spend time with marketing stakeholders ensuring these reports meet the Teams’ evolving data needs, and that they are used to inform changes to plans and strategies improving performance and delivery.
• Measure, report and analyse customer behaviour and marketing campaign results across products, platforms and other performance segments.
• Be an expert in customer data and help identify and fill data gaps using internal resources and external agencies (if required).
• Collaborate with other business teams, (e.g., Mobile, Product, CRM) to understand the impact of analysis across multiple areas of the business.
• Perform valid and reliable market research analysis and utilise online market research, and catalog findings to databases
• Devise and evaluate methods for collecting both primary and secondary data (Surveys, Questionnaires, Opinion Polls etc.)
• Design specific research projects that aid the business in getting a better understanding of customer’s needs and wants across the product categories that we offer.
• Remain fully informed on market trends, other parties research and implement best practices

Technical Skills and Experience:

• Solid understanding of through-the-line, integrated marketing principles
• Experience in all aspects of traditional and online/digital marketing, handling and analysing large amounts of data to successfully drive conclusions.
• Strong understanding of SQL
• Strong Data skills – must be comfortable analysing large quantities of data to create summaries, develop models, extract insights and provide relevant recommendations.
• Exceptional project management skills, driving multiple initiatives and roll outs to meet tight deadlines.
• Exceptional quantitative, analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders.
• Able to work quickly, able to experiment and amend approach based on data analysis and results.
• Must have expertise in Google Analytics and other web & SEO analytic tools
• Experience with online advertising platforms such as AdWords, Facebook a plus
• Strong understanding of digital media, eCommerce business models

People:
• Build, manage and coach a diverse, high-performing Marketing Analytics Team
• Responsible for setting direction, conducting performance reviews and conducting the day to day people management functions of the team
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
• Build long term relationships with Team Members, clients, regulatory bodies, media and other stakeholders
• Excellent project management, organizational and time management skills
• Work closely with other marketing and business managers to optimise workflows, review pipeline, resolve challenges, and present solutions.
• Provide ongoing training to ensure your Team consistently performs above standard
• Excellent leadership, communication, and decision-making skills

Business Development:
• Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points.
• Ensure a thorough understanding of our customers and products and be obsessive about how we communicate with our stakeholders
• Working with Development Team to introduce gamification for the business.
• Conduct a situation analysis of our current marketing activities and make recommendations for improved outcomes and efficiencies.
• Consistently identify revenue opportunities within our established customer base and manage consistent growth by effectively targeting new audiences
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies

Analytics & Reporting:

• Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research & definition, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working and providing recommendations and adapting plans to improve performance
• Weekly, monthly, quarterly and annual reporting
• Ongoing review of analytics to provide insights and optimise strategies and plans

Other:
• Other ad hoc duties that might be required

Skills:

• Must have excellent reporting skills
• Must have strong relationship and communication skills
• Strategic Thinker
• Excellent Business Acumen
• Must take accountability
• Must have high quality focus

Please note that only applicants who meet the stipulated minimum requirements will be considered.

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.