Digital Marketing Manager – Pam Golding Properties | Blouberg, Cape Town

Company: Pam Golding Properties
Location: Blouberg, Cape Town, Western Cape, South Africa
Date Posted: 14 May 2025
Reference Number: PGP250513-1
Contract Type: Permanent
Application Closing Date: 23 May 2025
Salary Package: R30,000/month + 40% contribution toward Medical Aid

About the Company

Pam Golding Properties is a premier real estate brand in South Africa, renowned for its excellence in luxury property marketing, client service, and innovation. With a strong digital presence and heritage of trust, Pam Golding has become synonymous with property success. As the company continues to grow across key regions, we are seeking a Digital Marketing Manager to join our Western Seaboard Franchise in Blouberg, Cape Town, to drive brand awareness and business growth through strategic digital marketing initiatives.

Role Overview

This is a rare opportunity for a digitally savvy and creative marketing professional to join a prestigious property group. As the Digital Marketing Manager, you will be the brand custodian across digital platforms, responsible for conceptualizing, planning, executing, and reporting on campaigns that position Pam Golding as the leader in the real estate space.

You’ll be leading the end-to-end marketing function, including content creation, digital advertising, social media, SEO, and PPC campaigns. A hands-on role ideal for an energetic, creative, and performance-driven individual who thrives in a fast-paced, results-oriented environment.

Key Responsibilities

Digital Marketing Execution

• Develop and implement data-driven digital marketing campaigns

• Manage SEO and paid search strategy including PPC campaign optimization

• Monitor, analyze, and report on campaign performance using KPIs

• Write SEO-optimized content and copy for multiple platforms

• Update web pages using WordPress and internal CMS tools

• Conduct keyword and competitor research to stay ahead in search trends

• Maintain and update Google My Business pages for multiple office locations

• Launch new strategies using creative tools to generate leads and engagement

Social Media Management

• Build, manage, and grow the brand’s presence across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube

• Plan and execute both organic and paid social media campaigns

• Analyze insights and trends to improve engagement and ROI

• Manage customer interaction and reviews in a professional tone

• Train real estate agents weekly on optimizing their personal social media presence

• Ensure consistency and professionalism in all digital outputs across the franchise

Design & Content Creation

• Design visually appealing marketing materials in collaboration with internal stakeholders

• Use Canva, Adobe Creative Suite, or similar tools to create social media templates

• Manage creative assets, video snippets, infographics, and more for online distribution

• Work with agents to develop location-specific content to promote listings

Qualifications and Experience

• Diploma or Degree in Marketing, Digital Marketing, or Communications

• Minimum of 3 years’ experience in a similar digital marketing role

• Experience in Facebook Business Manager, Google Ads, and other paid media platforms

• Agency experience or creative studio background is a plus

• Experience working in a tech startup or fast-paced SME environment will be beneficial

• Solid experience in omni-channel and integrated marketing environments

Knowledge & Skills Required

• Strong copywriting skills with an eye for SEO

• Excellent verbal and written communication

• Familiarity with analytics tools like Google Analytics, Meta Insights, and Search Console

• Proficient in digital marketing trends, content strategy, and consumer behavior

• Highly organized, independent, and deadline-oriented

• Passion for real estate, communities, and lifestyle-driven branding

What the Company Offers

• Competitive monthly salary of R30,000

• 40% contribution toward personal Medical Aid

• Work with a leading property brand known for marketing innovation

• Creative freedom and autonomy to build high-performing campaigns

• Collaborative team environment with strong leadership support

Equal Opportunity Statement

Pam Golding Properties is an equal opportunity employer. We believe in hiring and promoting talent based on merit, creativity, and shared values, regardless of background or identity.

How to Apply

To apply for this exciting opportunity, submit your detailed CV, portfolio samples (if available), and a short motivation letter via the official Pam Golding Careers portal. Reference the job title Digital Marketing Manager – Blouberg and Reference Number PGP250513-1. Ensure your application is submitted before 23 May 2025.

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