Area Marketer – M (Durban South)

Job Title: Area Marketer – M (Durban South)
Company: [Company Name Not Specified]
Location: Durban South, KwaZulu-Natal, South Africa
Date Posted: 7 April 2025
Requisition ID: SM-6442
Contract Type: Contract
Application Closing Date: Not Specified

About the Company:
A reputable brand representing Castrol South Africa is seeking an energetic and tech-savvy Area Marketer to drive field-level engagement and mobile app adoption in Durban South. This project-based opportunity is ideal for individuals passionate about sales, customer interaction, and promoting digital transformation in the automotive service industry. The successful candidate will be on the frontlines, representing a global leader in lubricants, contributing to the modernization of workshop mechanics’ experience through mobile technology.

Role Overview:
The Area Marketer will focus on engaging with local automotive workshops to promote the Castrol mobile app, register mechanics, and ensure proper app usage through on-the-spot training and ongoing support. This includes field visits, customer interaction, accurate data collection, promotional distribution, and participation in team meetings. This is a high-energy, field-based role requiring a proactive approach and strong interpersonal and sales skills.

Key Responsibilities:

Mechanic Engagement and App Registration:

• Visit assigned automotive workshops daily within your territory.

• Register mechanics on the Castrol App during visits and provide app demonstrations.

• Educate users on features, benefits, and practical applications of the app.

• Gather immediate feedback from mechanics and workshop teams regarding user experience.

Data Collection and Reporting:

• Use internal systems to input accurate data (mechanic details, registration proof, feedback, and KPIs).

• Provide daily updates and reports to project supervisors on registrations and outcomes.

Promotional Activities:

• Distribute marketing materials, such as Z-cards and promotional flyers, during visits.

• Represent the Castrol brand in a positive and professional manner.

• Act as a brand ambassador, increasing awareness and trust within the automotive community.

Logistics and Field Preparedness:

• Utilize provided tools such as WiFi devices, power banks, and FastScan-branded uniforms.

• Troubleshoot challenges like poor connectivity or device issues during app registration.

• Plan daily visits to ensure efficiency and meet set daily/monthly targets.

Team Collaboration:

• Attend weekly meetings with clients and internal project teams to discuss feedback and strategy.

• Engage in ongoing training sessions for product knowledge, app updates, and field engagement techniques.

Key Competencies:

• Strong relationship-building and customer service skills

• Effective communication and active listening

• Performance and results-driven attitude

• Problem-solving, adaptability, and tech-savvy thinking

• Teamwork, accountability, and resilience under pressure

• Ability to work independently in field environments

• Excellent attention to detail and service delivery

Qualifications and Experience:

Minimum Requirements:

• Relevant Diploma (NQF Level 5) in sales, marketing, or a related field

• 2–3 years of experience in sales, preferably in FMCG, mobile, or automotive sectors

• Valid driver’s license with access to a reliable vehicle

Desirable Skills and Knowledge:

• Strong tech aptitude, including mobile app familiarity

• Competence in customer relationship tools and digital reporting systems

• Background in app sales, mobile technology, or the automotive industry is a significant advantage

• Computer literate with proficiency in MS Office Suite (Word, Excel, Outlook)

What the Company Offers:

• Market-related salary

• Project-based role with potential for future opportunities in field marketing

• Comprehensive training and support on the Castrol app and customer engagement strategies

• Exposure to one of the world’s most recognized lubricant brands

• Opportunity to grow your career in sales, tech, and field marketing

Equal Opportunity Statement:
This position is open to all candidates and is not designated as EE. However, the employer supports diversity, inclusion, and equitable hiring practices in line with South African employment standards.

How to Apply:
Interested candidates should prepare a detailed CV highlighting field sales experience, digital fluency, and customer service strengths. Applications should be submitted directly through the official recruitment portal or email provided by the hiring company.

Explore More Opportunities:
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