Sales Representative

Title: Sales Representative – Tzaneen
Company: Heineken Beverages

Purpose of the Position:

To sell and promote the Heineken Beverages brand portfolio within a designated geographical area. This role focuses on creating brand awareness, building strong customer relationships, and aligning with strategic objectives to increase market share.

Key Result Areas:

• Market Share Growth:
  • Enhance brand accessibility, availability, activation, and affordability for clients.
  • Maintain competitive pricing strategies (RSP) and ensure compliance with promotions and power pack agreements.
• Brand Promotion:
  • Promote a comprehensive brand portfolio, including beer, wine, spirits, and ready-to-drink (RTD) products across all categories.
• Customer Relationship Management:
  • Build and maintain strong partnerships with customers.
  • Consistently meet call strike rate targets.
• Business Improvement & Development:
  • Implement continuous business improvement initiatives.
  • Take responsibility for personal growth and contribute to the effectiveness of the team by demonstrating HEINEKEN behaviors.

Educational Qualifications:

• Relevant Tertiary Qualification (Diploma/Degree).

Professional Experience & Personal Attributes:

• 2-3 years of experience in FMCG or a related field.
• Valid driver’s license (Code 08) with at least 2 years of driving experience.
• Willingness to work weekends and participate in promotions.

Key Skills:

• Sales & Negotiation:
  • Strong persuasive selling skills and effective negotiation tactics.
• Commercial Insights:
  • Awareness of the commercial implications of day-to-day sales decisions.
• Sales Process Management:
  • Understand the key drivers of sales across different channels.
• Product Knowledge:
  • Comprehensive understanding of product relevance by channel, cluster, and tier.
• Strategic Sales Planning:
  • Ability to develop and implement sales strategies to drive brand growth.
• Technology Application:
  • Proficient in using technology to optimize the sales process.

This role is crucial for driving brand growth and ensuring effective market coverage in the Tzaneen area by implementing strategic sales initiatives and fostering strong customer relationships.

 

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