Company: Toys R Us and Babies R Us South Africa
Location: George, Garden Route, Western Cape
Contract Type: Permanent
Date Posted: 09 September 2025
Closing Date: 19 September 2025
Department: Sales
Industry: Retail – Toys, Baby Products, and General Merchandise
Experience Level: Entry Level
Functional Area: Sales
About Toys R Us and Babies R Us South Africa
Toys R Us and Babies R Us South Africa are part of the globally recognized brands widely known as the “World’s Greatest Toy Stores.” With over 60 physical stores across South Africa and additional stores in Namibia, Botswana, and Zambia, the company has established itself as a market leader in toy and baby retail. In addition to its physical stores, Toys R Us SA recently launched an all-new online store, providing a seamless and exciting shopping experience for customers of all ages.
The company prides itself on offering high-quality customer service, a wide product range, and value-driven shopping experiences. Employees at Toys R Us have the opportunity to develop their retail and sales skills in a dynamic, customer-focused environment that encourages growth, creativity, and teamwork.
By joining this team, you will contribute to creating joy and memorable experiences for children and families while enhancing store operations and customer satisfaction.
Role Overview
The Shop Assistant position is a permanent, entry-level role based in George, Western Cape. This role focuses on maximizing sales through exceptional customer service and proactive selling techniques.
The successful candidate will interact with customers directly on the sales floor, helping them navigate the store’s extensive range of toys, baby products, and merchandise. They will also assist in merchandising, stock control, and supporting store operations to ensure a smooth, well-organized shopping environment.
Key Responsibilities
As a Shop Assistant at Toys R Us and Babies R Us, your responsibilities will include:
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Delivering WOW Customer Experiences: Provide exceptional service to ensure every customer leaves with a positive and memorable experience.
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Sales Generation: Maximize sales by promoting products, upselling additional items, and achieving store sales targets.
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Customer Consultation: Assist customers by identifying their needs, explaining product features, providing recommendations, and offering advice on prices and warranties.
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Merchandising: Ensure products are correctly priced, displayed, and promoted according to company standards and visual merchandising guidelines.
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Promotion Execution: Implement and maintain all advertised promotions on time to ensure marketing campaigns are effective and impactful.
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Stock Management: Participate in stock takes, monitor fast and slow-moving products, and minimize stock loss through proper handling and storage.
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Administrative Duties: Support management by providing regular feedback, reporting on inventory, and helping with store audits when necessary.
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Housekeeping and Store Presentation: Maintain a clean and organized sales floor to create a positive shopping environment.
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Compliance: Follow all company policies, procedures, and standard operating procedures (SOPs) to ensure consistency in service and store operations.
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Team Collaboration: Work collaboratively with colleagues and managers to foster a supportive and professional work environment.
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Continuous Learning: Participate in all mandatory and service training programs to enhance skills and adapt to new technologies or methods.
Entry Requirements
To qualify for this role, candidates must meet the following criteria:
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Matric Certificate (Grade 12)
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Minimum of six (6) months retail experience
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Must have own or reliable transport to accommodate shift work
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Strong communication skills and customer service orientation
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Ability to work in a fast-paced, target-driven environment
Skills and Competencies
The ideal Shop Assistant will possess the following key skills and competencies:
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Customer Service Excellence: Ability to engage with customers, resolve queries, and provide personalized service.
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Sales-Focused Mindset: Highly motivated, goal-oriented, and capable of driving revenue through effective selling and upselling techniques.
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Communication Skills: Excellent verbal communication skills to interact with customers and colleagues effectively.
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Tenacity and Motivation: Persistent and energetic, with a strong desire to achieve and exceed targets.
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Merchandising and Stock Control: Ability to manage product displays, maintain stock levels, and execute promotional activities.
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Attention to Detail: Accurate in pricing, promotional displays, and documentation.
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Adaptability: Willingness to learn new systems, processes, and retail procedures.
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Teamwork: Ability to work collaboratively with colleagues to ensure a smooth and efficient store operation.
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Time Management: Efficient in prioritizing tasks, especially during peak periods.
Why Join Toys R Us and Babies R Us South Africa?
Working at Toys R Us and Babies R Us provides an opportunity to be part of a dynamic, global brand recognized for its excellence in customer service and innovative retail solutions. Employees gain:
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Hands-on experience in retail sales, merchandising, and customer service
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Exposure to promotional campaigns, POS operations, and inventory management
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Opportunities for personal and professional development through structured training programs
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The chance to work in a supportive, fun, and customer-focused environment
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A platform to develop a long-term career in retail and sales
For more retail and sales career opportunities, explore Jobs and Career Opportunities.
Equal Opportunity Statement
Toys R Us and Babies R Us South Africa is an equal opportunity employer, committed to promoting diversity, inclusion, and fairness. The company actively encourages applications from designated groups and ensures all hiring decisions are based on merit.
How to Apply
If you meet the requirements and are passionate about retail and customer service, you can apply via the official careers portal:
👉 Apply Here
Please note: Only shortlisted candidates will be contacted. If you do not receive feedback within two weeks, please consider your application unsuccessful.
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