Digital Media Strategist – Webwiser (Pty) Ltd | Cape Town, Western Cape
Company: Webwiser (Pty) Ltd (WBWR)
Location: Cape Town, Western Cape
Contract Type: Permanent
Date Posted: 13 May 2025
Closing Date: 30 June 2025
About the Company
Webwiser (WBWR) is a cutting-edge digital studio rooted in creativity, culture, and data. Our mission is to partner with culture-driven brands to develop digital strategies, campaigns, and content that deliver both emotional impact and measurable results. We combine storytelling with performance marketing across platforms like Meta, YouTube, TikTok, and Google, creating experiences that break through the noise and reach the right people at the right time.
WBWR is headquartered in Cape Town, Western Cape, and is known for its collaborative, fast-paced, and innovative culture. We’re not just another agency—we’re a strategy-first creative studio building bold work for forward-thinking brands.
Role Overview
We are looking for a Digital Media Strategist with 3–5+ years of experience in media planning, buying, or strategy—either in-house or within an agency environment. This role blends cultural insight, digital media expertise, data analytics, and strategic thinking.
You’ll be responsible for leading the development of full-funnel media strategies, implementing campaigns across digital platforms, and providing actionable insights for ongoing optimization. From performance to programmatic, from influencer to integrated campaigns, you will guide brands on how to show up smarter and sharper.
This is a hands-on, cross-functional role, requiring collaboration with creative, data, and content teams to deliver real-world results.
Key Responsibilities
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Create Data-Driven Media Strategies: Build strategic frameworks across awareness, consideration, and conversion phases
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Plan Multi-Channel Campaigns: Execute plans across Meta, TikTok, YouTube, Google Ads, programmatic display, influencer partnerships, and content collaborations
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Audience Targeting: Use platform data, first-party insights, and market research to define key consumer groups and targeting strategies
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Campaign Architecture: Work closely with creative teams to align assets with channel best practices and platform-specific nuances
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Performance Tracking: Develop measurement frameworks using KPIs like CPM, CTR, CPC, ROAS, and customer lifetime value
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Client Engagement: Present media strategies, campaign results, and optimization opportunities with clarity and confidence
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Trend Monitoring: Stay ahead of emerging media formats, ad tech innovations, and shifts in the digital advertising landscape
Qualifications and Experience
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3 to 5+ years of hands-on experience in digital media strategy, planning, or media buying
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Expert knowledge of Google Ads, Meta Business Suite, YouTube Ads, TikTok Ads, and programmatic media platforms
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Understanding of media metrics and attribution models used in multi-touch digital environments
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Familiar with tools such as Google Analytics, Looker Studio, Meta Ads Manager, and data visualization platforms
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Strong communication and presentation skills; ability to explain complex media performance data to clients and teams
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Comfortable working in a cross-functional team of creatives, strategists, and analysts
Desirable (Bonus) Skills
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Experience planning and executing influencer-led or creator-based media campaigns
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Knowledge of e-commerce marketing and direct-to-consumer (DTC) funnels
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Certifications in Meta Blueprint, Google Ads, or similar digital platforms
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Interest in cultural trends, digital storytelling, and emerging content formats
What the Company Offers
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A chance to work with trendsetting brands in fashion, lifestyle, and entertainment
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Ownership of projects that make a real impact, from strategic thinking to final execution
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Supportive team culture with a focus on creative excellence, performance, and innovation
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Opportunity to grow your career with a high-impact, fast-growing digital studio
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Work in a collaborative studio that thrives on clarity, ambition, and creativity
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Access to industry tools, training, and mentorship in digital media innovation
How to Apply
If you’re a media strategist who thrives on blending creativity with analytics, we’d love to hear from you. Apply now and become a core part of the strategy and planning division at Webwiser.
Submit your application before 30 June 2025 to be considered for this exciting role.
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