Senior Brand Manager: Culinary – Tiger Brands | Johannesburg, Gauteng
Company: Tiger Brands
Position: Senior Brand Manager: Culinary
Location: Johannesburg, Gauteng, South Africa
Job Category: Marketing | Brand Management | Consumer Goods
Job Reference: 5565
Posting Date: 09 May 2025
Closing Date: 16 May 2025
Job Type: Full-Time | Permanent
Qualification Required: Bachelor’s Degree in Business Science, Commerce, or related field
About Tiger Brands
Tiger Brands is Africa’s largest publicly listed manufacturer of fast-moving consumer goods (FMCG). With a portfolio of award-winning, beloved brands, Tiger Brands has built a reputation as a trusted food and beverage leader in households across the continent. As a food-centric business, the company’s mission is to deliver innovation, quality, and nutritional value in every product—serving millions daily across all meal occasions.
Tiger Brands fosters a vibrant, inclusive, and performance-driven culture that values innovation, ownership, and collaborative leadership. If you’re passionate about making a bold impact in the FMCG space, this is the place to grow your career.
Role Overview
As the Senior Brand Manager: Culinary, you will lead the development and execution of brand plans that meet and exceed consumer expectations. Reporting to the Marketing Manager or Director, your role will involve spearheading brand strategy, product innovation, consumer communication, and market analysis across the culinary category.
You will be expected to turn insights into winning brand propositions, lead cross-functional teams, drive market share growth, and optimize performance against KPIs such as revenue, brand health, and return on investment (ROI).
Key Responsibilities
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Translate marketing data and insights into actionable brand strategies that align with company objectives
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Lead the execution of Category Strategy, Channel and Pricing Strategy, Promotions Planning, and Product Innovation
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Track and report on brand performance metrics, including volume, value, and gross margin
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Lead innovation projects by defining product and packaging solutions and supporting trade and consumer communication
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Work closely with Consumer Insights to develop data-informed brand strategies
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Manage creative agencies to deliver above-the-line (ATL) and below-the-line (BTL) campaigns
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Set pricing based on brand positioning, market insights, and revenue optimization principles
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Oversee day-to-day brand management functions, including S&OP forecasting, media planning, promotions tracking, budget management, and brand health monitoring
Required Qualifications and Skills
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Bachelor’s Degree in Business Science (BBusSc), Commerce (BCom), or Marketing
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4+ years of experience in brand or marketing management within an FMCG environment
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Proven success in brand growth, innovation, and cross-functional project management
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Demonstrated expertise in market analysis, brand health tracking, and consumer insights
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Deep understanding of route-to-market dynamics in modern and general trade
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Strong analytical, strategic, and financial acumen
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High proficiency in developing and executing go-to-market strategies
Key Competencies
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Consumer-Centric Mindset: Deep understanding of consumer behavior and ability to turn insights into actionable strategies
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Strategic Thinking: Ability to develop long-term brand growth plans based on data, market trends, and competitive analysis
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Collaborative Leadership: Skilled in working cross-functionally across sales, innovation, insights, and agency partners
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Innovation-Driven: Strong record of developing new product propositions that create value and resonate with consumers
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Results-Oriented: High level of accountability for delivering brand KPIs including net sales growth, brand equity, and ROI
Performance Metrics
Your success in this role will be evaluated based on:
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Brand growth (volume, value, market share)
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Marketing ROI and investment efficiency
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Net sales and gross margin performance
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Innovation pipeline performance
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Brand health and consumer perception metrics
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Execution of promotions and activation plans
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Strategic planning quality and insight generation
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Team collaboration and development contribution
Why Join Tiger Brands?
Tiger Brands offers a dynamic marketing environment where innovation meets purpose. You will be part of a consumer-driven team passionate about culinary excellence and brand leadership in Africa. This role provides a platform to work with iconic products, influence marketing decisions, and drive tangible business growth.
As an equal opportunity employer, Tiger Brands is committed to transformation and may prioritize applicants from underrepresented groups in accordance with its employment equity policies.
How to Apply
Submit your application before 16 May 2025 via the official Tiger Brands careers portal. Ensure your CV is up to date and reflects relevant brand and marketing experience. Only shortlisted candidates will be contacted.
Discover More Career Opportunities in Marketing and FMCG
If you’re passionate about brand management and marketing leadership, explore additional job listings below:
Lead Culinary Innovation in Africa
As a Senior Brand Manager in the Culinary division, you won’t just manage brands—you’ll build them. Join Tiger Brands and shape the culinary tastes of millions.
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