Digital Marketing Manager – Hollywoodbets – Umhlanga, KwaZulu-Natal | Apply Before 30 May 2025

Company: Hollywoodbets
Location: Umhlanga, KwaZulu-Natal
Job Title: Digital Marketing Manager
Date Posted: 07 May 2025
Contract Type: Permanent | Full-Time
Requisition ID: Not Specified
Application Closing Date: 30 May 2025

🎯 About the Company

Hollywoodbets is one of South Africa’s most iconic betting brands, recognized for its rapid growth, community involvement, and dynamic innovation across Africa and the United Kingdom. Born in Durban and now a global player in the gaming and betting space, Hollywoodbets is known for delivering top-tier entertainment and digital experiences. Joining their vibrant “Purple Team” means stepping into a high-performance culture committed to excellence, customer satisfaction, and career development.

💡 Role Overview

Hollywoodbets is on the hunt for an experienced, analytical, and innovative Digital Marketing Manager to lead digital marketing efforts across multiple brands. Based at the company’s head office in Umhlanga, KwaZulu-Natal, this role reports to the Head of Digital Marketing and is responsible for driving digital campaign strategy, performance optimization, and brand growth. You will manage a team of digital marketers, support product and branding objectives, and lead with innovation in a fast-paced, evolving industry.

📌 Key Responsibilities

🌐 Strategic Planning & Digital Campaign Execution

• Develop, implement, and manage digital marketing strategies aligned with brand and business goals.

• Lead and coordinate multi-channel digital campaigns across social media, search engines, email, mobile, and display.

• Optimize website traffic, customer engagement, and lead generation through performance marketing strategies.

• Collaborate with internal teams and stakeholders to align marketing objectives with product development, brand growth, and customer experience.

📈 Performance Analytics & Reporting

• Use tools like Google Analytics, GA 360, and Data Studio to analyze digital campaign performance and return on investment (ROI).

• Report weekly, monthly, and quarterly on digital metrics, making real-time adjustments to strategies.

• Evaluate customer journeys and user behaviors to refine funnels and boost conversion rates (CRO).

💬 Content, UX & Digital Innovation

• Guide UI/UX improvements on company websites and apps.

• Assist in developing site maps, navigation models, and content strategies.

• Oversee and improve SEO, digital PR, and affiliate marketing strategies.

👥 Team Leadership & Development

• Build and mentor a high-performance Digital Marketing Team across various regions.

• Conduct performance reviews, set KPIs, and ensure ongoing training and development.

• Foster a culture of innovation, accountability, and results.

💼 Budget & Stakeholder Management

• Plan and manage marketing budgets efficiently across all digital platforms.

• Liaise with vendors, media partners, and affiliate marketers to maximize reach and ROI.

• Stay updated with the latest digital trends and advise on tech adoption and platform innovations.

🎓 Qualifications and Experience

• Valid driver’s license and access to a personal vehicle.

• Minimum of 2-3 years in a management role within Digital Marketing.

• Experience in brand management, communication, and online sales.

• Advantageous: Diploma or degree in Marketing, Digital Communication, or related field.

🔧 Required Skills and Tools

• Advanced SEO, PPC, and CRO capabilities.

• Proficient in Google Ads, Google Display & Video 360, and Microsoft Ads.

• Experience with social media marketing, email marketing platforms, and affiliate management tools.

• CMS management (WordPress, Joomla, or similar).

• Strong data analysis and reporting skills using Google Analytics and dashboard tools.

• Excellent project management, communication, and stakeholder relationship skills.

💜 What Hollywoodbets Offers

• Competitive salary package and performance-based incentives.

• Dynamic and collaborative work culture.

• Opportunity to shape digital marketing strategy for a household name.

• Career development and training within an ever-expanding brand.

• Exposure to both local and international digital campaigns.

🧭 Equal Opportunity Statement

Hollywoodbets is an equal opportunity employer. We are committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, religion, gender, disability, or any other protected status.

📌 How to Apply

Ready to make an impact in one of Africa’s most exciting digital marketing environments?

👉 Submit your application today at https://jobsandcareeropportunities.co.za. Be sure to apply before 30 May 2025 to be considered for this thrilling opportunity.

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