Marketing Internship (6 Months) – Birkenstock, Cape Town
📍 Location: Cape Town, Western Cape
📅 Date Posted: April 9, 2025
🗓️ Application Closing Date: April 23, 2025
📄 Contract Type: Internship (6 Months)
🏢 Division: Birkenstock
🔧 Experience Level: Internship
💼 Industry: Retail
📂 Functional Area: Marketing
About the Company
Ares Holdings, the exclusive distributor of Birkenstock in South Africa, is a leader in the premium lifestyle retail industry. Known for managing internationally revered brands, Ares Holdings delivers a high-performance, people-first work culture that values innovation, sustainability, and integrity. Birkenstock, a brand globally recognized for comfort, quality, and sustainability, is more than just footwear—it’s a lifestyle. The brand embodies craftsmanship and heritage, making it the ideal training ground for marketing professionals seeking hands-on exposure to an aspirational product and a forward-thinking business model.
Joining Birkenstock means becoming part of a family that values bold ideas, continuous learning, and responsible brand growth. This internship offers an incredible opportunity to work alongside a marketing team that not only leads the conversation in fashion retail but also sets a standard in conscious and customer-centered branding.
Role Overview
Birkenstock South Africa is looking for a driven, creative, and detail-oriented Marketing Intern to join the Cape Town-based marketing team for a 6-month internship. This role offers a well-rounded introduction to marketing in the retail sector, particularly for a luxury lifestyle brand. Interns will gain hands-on experience across public relations, social media management, event coordination, trade marketing, and administrative support.
This opportunity is ideal for recent marketing graduates or final-year students who are looking to build their portfolio while contributing to a high-impact, real-world marketing environment. Candidates should bring energy, enthusiasm, and a proactive approach to learning and collaboration.
Key Responsibilities
Public Relations & Social Media Support:
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Coordinate product sourcing for influencers, brand events, and digital campaigns.
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Track trending content, feedback, and engagement across all social media platforms.
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Assist in managing logistics for PR giveaways, influencer drops, and social media competitions.
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Provide creative input on social media posts, digital campaigns, and content calendars.
Trade Marketing:
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Collaborate with the Marketing Coordinator on mall activations, event campaigns, and seasonal launches.
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Assist in creating content for in-store promotions and wholesale partners.
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Brief mall partners and print suppliers on materials needed for activations.
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Build and nurture digital relationships with wholesale accounts to align on social and promotional campaigns.
Events & Campaign Execution:
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Assist in organizing and coordinating logistics for marketing events, including transportation, communications, suppliers, artwork, and deliveries.
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Support in-store teams with promotional content and event briefing.
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Help with planning and executing mall events and customer engagement activities.
General Marketing Administration:
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Manage showroom product samples and assist with product returns.
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Support invoice processing for campaign-related stock sourcing.
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Communicate with retail teams about ongoing and upcoming campaigns.
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Handle general office duties, logistics, filing, and record-keeping.
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Provide support for reporting, sample tracking, and internal campaign documentation.
Qualifications and Experience
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Grade 12 certificate is required.
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Diploma or Degree in Marketing or related field.
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Valid Code B driver’s license and preferably access to own car.
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Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint).
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Familiarity with digital tools and online marketing applications (e.g., Canva, Meta Business Suite, or Mailchimp).
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Basic knowledge of product marketing and retail brand management is an advantage.
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Previous internship or work experience in marketing, media, or retail (even on a part-time basis) will be beneficial.
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Excellent communication, organization, and multitasking skills.
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A passion for lifestyle, fashion, and brand storytelling.
What the Company Offers
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An opportunity to gain real-world experience at an internationally recognized brand.
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A collaborative and creative work environment where ideas are welcomed and mentorship is emphasized.
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Exposure to high-level marketing operations across both digital and physical retail channels.
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The chance to be part of an impactful brand that values sustainability, craftsmanship, and innovation.
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Holistic support including access to learning platforms, tools, and resources that equip you for a successful marketing career.
Company Values
At Birkenstock and Ares Holdings, everything is guided by a deep sense of purpose and responsibility:
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We believe in the power of brands and growing them responsibly.
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We invest in our people and build strong teams for long-term success.
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We prioritize continuous development—both personal and organizational.
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We care deeply about the environment, our communities, and our customers.
Equal Opportunity Statement
Ares Holdings is an equal opportunity employer. The company celebrates diversity and is committed to creating an inclusive environment for all employees and interns.
How to Apply
To take the first step in your marketing career with Birkenstock, submit your application before April 23, 2025. Please note that if you do not receive a response within two weeks after the closing date, your application may have been unsuccessful.
Explore More Opportunities
Browse more internships and entry-level roles at https://jobsandcareeropportunities.co.za.
