Marketing Consultant
Business Unit: Marketing
Function: Marketing Management
Date: 27 Feb 2025
Key Purpose:
The Marketing Consultant will be accountable for supporting the sales channel allocated to them with strategic Rewards and Recognition, marketing, and design initiatives. They will be responsible for creating strategic marketing plans that should be delivered timeously, within budget, and in line with the organisation’s goals and the team’s objectives in supporting the overall sales force. They should also be able to continuously assess and measure their strategies to identify key growth opportunities. The role requires knowledge of AI and creative design tools.
Overview of the Role:
The Marketing Consultant will work with their team and manager to partner with our franchises, internal channels, and business to develop and implement integrated, strategically aligned marketing solutions.
Key Outputs:
- Participates in the delivery of marketing and recognition initiatives
- Contributes to the creation of innovative and integrated solutions to improve business practices, processes, sales efficiencies, or effectiveness.
- Implements the marketing, recognition, brand, and communication plans and targets for the area of responsibility within Discovery S&D.
- Creates and updates communication collateral (collateral brochure, branding requirements, newsletters, social media, website, etc.).
- Considers all communication channels for campaigns and marketing.
- Employs marketing expertise (content marketing generation, use of approved AI and creative design tools) to produce high-quality marketing material, communication, and campaigns.
- Sources and creates marketing and recognition material (printed and digital) in line with company guidelines and portfolio requirements.
- Translates communication into different media for different audiences. Converts technical information into audience-appropriate communication that will drive the required engagement.
- Coordinates information flow between the department, clients, and service providers.
- Collates, compiles, and reports on key business metrics within their area of responsibility to gain insights and opportunities.
- Continuously proposes initiatives and identifies opportunities for growth, expansion, or new direction.
Assists in design and collaboration responsibilities for recognition and digital initiatives:
- Collaborates with the internal design team and agencies to develop concepts and designs for print and digital use including email banners, adverts, and more.
- Has experience in utilizing design tools such as Canva, Adobe Express, InDesign, and Adobe Photoshop to create and edit visual content, ensuring designs are consistent with brand guidelines and effectively support marketing campaigns.
- Assists with the creation of designs that are visually appealing and effective in communicating information to our sales force.
- Modifies and revises existing designs to improve quality and meet our marketing team’s needs.
- Research and stay up to date on design trends and be able to incorporate these into our CI and standards.
Builds and manages operational relationships with stakeholders:
- Liaises with different business units to understand their business needs and how they relate to the distribution channels.
- Coordinates, balances, and aligns distribution requirements and quality of service to build brand presence and strength.
- Engages with stakeholders to understand and resolve concerns and build sustainable relationships.
- Collaborates with stakeholders to plan and implement solutions to business challenges and keep them up to date on progress.
- Conceptualizes communication plans as needed and ensures that messages are relevant and consistently framed and positioned across all communication channels and timeously delivered according to the communication plan.
- Measures, assesses, and presents results of communication efforts for every element or project to identify opportunities and learnings.
- Conducts market research, generates ideas, and makes recommendations accordingly.
- Acts as an expert adviser and provides astute marketing recommendations to stakeholders and colleagues.
- Participates in meetings and forums to share knowledge, encourage innovation, and coordinate marketing initiatives.
- Uses stakeholder feedback to inform personal and service delivery improvements.
Coordinates and optimises marketing and recognition projects:
- Defines, plans, and delivers small and ongoing projects from start to completion within the scope, budget, agreed timelines, and to specified quality requirements.
- Secures approval, manages timelines, and monitors budget for marketing material related to projects.
- Manages and takes accountability for deadlines and the production process.
- Supports senior team members throughout respective project lifecycles (from conception to post-implementation).
- Monitors and measures the success of marketing initiatives and implements corrective actions.
- Coordinates suppliers and communication requirements for projects.
- Chases cost estimates and samples where necessary.
- Identifies possible risks and opportunities and provides contingency plans.
- Analyses the internal service delivery processes, identifies areas for improvement, and makes changes to comply with best practices.
- Translates communication into different media for different audiences.
Contributes to team success and ensures continuous improvement and professional development:
- Participates in the performance contracting and review process within agreed timelines.
- Participates in Talent Management initiatives in line with HR policies and procedures.
- Shares information and provides regular and constructive feedback to the line manager and colleagues to improve team performance and ensure skills transfer.
- Maintains up-to-date professional, product, and technical knowledge and participates in planned activities that are appropriate for own development.
- Contributes to the team’s success by ensuring team commitment and cohesion; values individual contributions and shows respect for others.
- Respects diversity and encourages an environment that values inclusivity.
Skills:
- Time and project management
- Attention to detail and foresight for due diligence on projects and reviewing documents
- Communicate well in English both in writing and verbally
- Convert recognition information to audience-appropriate communication
- Critically evaluate communication elements
- Influence and persuade people to get things done
- Negotiate
- Present and sell your ideas
- Question processes, strategy, and outputs
- Multi-task on multiple projects
- Basic understanding of design principles for digital and print
- Proficiency in Canva and revising designs
- Use of design tools such as Adobe Express, InDesign, and Adobe Photoshop will be advantageous
Attributes:
- Empathetic
- Diplomatic
- People and relationship-focused
- Sociable
- Team player
- Seen as a trusted adviser by clients
- Resilient
- Able to work calmly under pressure and provide answers and direction to others
- Flexible and adaptable
- Tenacious and persistent
- Dynamic, energetic, and driven
- Confident
- Passionate
- Have initiative and action-oriented – being a self-starter and doer
- Naturally inclined to work hard
- Solution-oriented
- Detail-oriented
- Ability to think outside the box
- Align with the Discovery values
Qualifications:
- Minimum three-year undergraduate degree or diploma (marketing or communication focused) OR relevant industry qualification.
- Minimum of three years’ experience in Discovery or in marketing, PR, or communication
- Relevant industry experience
- Knowledge of the Sales and Distribution structure advantageous.
Competencies:
- Discovery’s products and business processes
- Various media channels, including digital
- Agency process and relationships
- Print and production processes (including timelines and costings)
- Excellent communicator
- Persuading and influencing
- Delivering results and meeting stakeholder expectations
- Have initiative – being a self-starter
- Presenting and communicating information clearly
- Adapting and responding to change
- Action and solution-oriented
- Tenacious and persistent
- Stress management – ability to work calmly under pressure and provide answers and direction to others
- Multitasking.
EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
